designing personal dashboards - your big 5 design decisions
Post on 28-Jul-2015
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Who designs my dashboard?
I do
e.g. Geckoboard
My coach/manager does
e.g. Rise
A 3rd Party
e.g. Google Analytics
Big 5 dashboard design decisions
1. Why are we creating it?2. What are the rewards?3. How will it be scored?4. Who do we compare with?5. Where will we see it?
Measurement v Scorekeeping
Measurement
Catches people doing it wrong
Externally imposedPresented after the fact
Forces competitionMaximises excuses
Discourages ownershipEnforces manager goals
Scorekeeping
Reinforces good habitsChosen by individual
Feedback during journeyAllows competition
Maximises celebrationStimulates ownershipEnables player goals
Adapted from Scorekeeping for Success, © Chuck Coonradt
Drive - the surprising truth about what motivates us
“if-then rewards usually do more
harm than good. By neglecting
the ingredients of genuine
motivation—autonomy, mastery,
and purpose—they limit what
each of us can achieve.”
Daniel Pink
Bestselling author of Drive
Extrinsic: Win an ipad
• Massive short term increase in all metrics
• Encouraged ‘compers’• Increased at work cheating• No engagement post campaign
#FAIL
Intrinsic: Nike Plus
• Personalised activity tracking
• Friend comparison• Self directed training
programs• Infinite engagement
#WIN
What is the scoring system?
• What scores can I get? Is the raw data digitally accessible?
• Can weighting be agreed? Politics!• What scores do I hide / show?– Raw scores or derived indicators?– Activity data or Response data?
When designing a dashboard…
PoorUnrelated activities
Un-actionable stats
No goals
Raw numbers
Better
Related activities
Triggers data enquiry
Manual goals
Derived indicators
GreatBalanced single score
Triggers action
Automated goals
KPIs
Twitter Counter Clearly NamedSets and meets expectations
Distribution mediumEmail is appropriatefor a digital user.
Derived IndicatorKey indicator is calculatedfor me.
Automated targetPredictive analytics
Automated targetPredictive analytics
Rise Social Selling Club Visual IdentityGives a tone of voice andoriginal narrative
IdentifiedPhotos make it personal.
Single ScoreMultiple KPIs balancedinto a simple score.
Relative positioningBenchmark against peerscreates an automated target
KPIsDerived ratios track results vs activity
Social proof and peer comparison
• Who competes with who?• Who collaborates with who?• Where do you focus?– Self v Self– Individuals v Individuals– Teams v Teams
e.g. Twitter Counter
Tweet
e.g. Rise
Report
e.g. HDI
Magazine
e.g. Campaign
Big Screen
e.g. Geckoboard
So many media options…
Email Tweet Report Magazine Big Screen
Not to mention distribution via app, poster, watch, web and word of mouth….
Worst board ever?
Out of dateLast release was 4 monthsago.
Period unclearIs this all time / this week?
Two ways to winIs this a leaderboard of brews or of liters (sic)?
Poor Old VladimirCan he ever win?
Distribution mediumScrappy paper makes it feel unimportant
#FAIL
Big 5 dashboard design decisions
1. Why are we creating it?2. What are the rewards?3. How will it be scored?4. Who do we compare with?5. Where will we see it?
OPPORTUNITIES
Where can you find opportunities inside and outside your organisation to introduce personal dashboards?
Summary
• Personal dashboards provide actionable analytics that trigger timely behaviour change.
• Use them to clear the fog, drive adoption, and bring simplicity to your end users
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