desilu brand book
Post on 28-Jul-2016
220 Views
Preview:
DESCRIPTION
In today’s marketplace, a brand is no longer simply a logo. Rather, it is a carefully considered and orchestrated set of elements meant to reach a target audience—not just on a visual level, but on an emotional one. Through various methods of research the audience, mood, and razón de ser of Desilu were discovered through standard industry techniques and practices.
TRANSCRIPT
top related