desmania design complete profile

f u s i o n o f e m o t i o n & r a t i o n a l e

WE

Desmania is amongst the top design houses in the country with core DNA in Packaging, Product, Retail & Branding design.

DESMANIA

DESIGN & INNOVATION

BRANDINTERFACE

DESIGN

AUTOSTUDIO

ENGINEERING& CAD

BUSINESS DEVELOPMENT

FINANCE & ADMIN

C E N T R A L

DESIGNRESEARCH &STRATEGY

DESMANIA DESIGN ORGANISATIONAL STRUCTURE

ID/GD CAD MKT ACC

INDUSTRIAL DESIGN / GRAPHIC DESIGN COMPUTER AIDED DRAFTING MARKETING ACCOUNTS

KEY INDICATORS

CEO & PRINCIPAL DESIGNER

SBU DELHI

AUTOMOTIVE STYLING STUDIO

MANESAR

SBU MUMBAI

ID/GD CADCLAY

MODELINGPROTO SHOP

MKT ACC ID/GD CAD MKT ACC

DESIGN DIRECTORHUMAN RESOURCE &

ADMINISTRATIONDESIGN DIRECTOR

A private limited company, owned by

design professionals with a talented team of

designers from premier design schools.

Full service offices in Delhi, Gurgaon & Mumbai

A 35 strong team, comprising industrial designers, graphic designers, engineers, modelers bolstered by a strong

support staff

Backed by a state of the art infrastructure, with in-

house 3D printing, modeling workshop, paint shop and clay modeling to achieve

quality & speed.

AWARDS

AWARDWINNINGCOMPANY

Product: Vicks Cough Drops JarClient: P&G

CII-BW Design Excellence Award

I-design Awards

Product: Digital Measuring MachineClient: RolatapeCategory: Prosumer

Product: LED TorchlightClient: EvereadyCategory: Lighting

Product: Pediasure packagingClient: Abbott LaboratoriesCategory: Packaging

Indiastar Awards 2010

Product: VLCC Beauty RangeClient: VLCC

Product: Men’s CareClient: Kaya Skin

Product: BubbalooClient: Cadburys

Indiastar Awards 2012

Product: Alpenlibe EclairsClient: Perffetti

Designomics Awards

Product: LED TorchlightClient: EvereadySale volume: 5.5L per month

CLIENTS

All

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WORK

FMCG / PKG

LATEST LAUNCH

GOODKNIGHT XPRESS

PEDIASURE, ABBOTT NUTRITION

BUBBALOO, CADBURYS

HAIR OIL, ASWINI

AMLA SHAMPOO, ASWINI

AMLA SHAMPOO BOTTLE, ASWINI

ASWINI BABY OIL

GODREJ JUMPIN

WINNER OF DESIGN EXCELLENCE AWARD

VICKS COUGH DROPS, P&G

ALPENLIEBE ECLAIRS GIFT PACK

AFTERSHOWER, MARICO

PARACHUTE HAIR CREAM , MARICO

FOR INDIAN MARKET

FOR DUBAI MARKET

PARACHUTE HAIR CREAM , MARICO

FOR EGYPT MARKET

PARACHUTE HAIR CREAM , MARICO

HAIR PERFECT, MARICO

STREPSILS JAR,RECKETT BENSKER

KAYA MEN’S CARE

KAYA SKIN CLINIC

KAYA SKIN CLINIC, MARICO

PACKAGING & BRANDING, VLCC

BEAUTY RANGE, VLCC

PACKAGING & BRANDING, AMWAY

ADHESIVE CONTAINER DESIGN

NYLE SHAMPOO BOTTLE, CAVINKARE

SPINZ, CAVINKARE

SHAMPOO BOTTLE, SAHARA

GATORADE CONTAINER

KALASH, PACKAGING & BRANDING, KS OILS

KALASH, KS OILS

PANGHAT VANASPATI

CASSEROLE , MILTON

CASSEROLE , MILTON

CASSEROLE , MILTON

CASSEROLE , MILTON

FRUIT BOWL, MILTON

FRUIT BOWL, MILTON

FRUIT BOWL, MILTONCLARO PEN, MILTON

ULTA PERK, CADBURY’S

VICKS PACK OF 5, P&G

PAPER CARTON, OLAY

MOBILE ACCESSORY PACKAGING

OTBO u t o f t h e b o x

PRINGLE

Compressed MILO DROPS for travelers

MILO HFD

RETAIL

MULTI BRAND DISPLAY POP/POS, P&G

MULTI BRAND DISPLAY POP/POS, P&G

TIDE FLOOR STAND, P&G

PAMPERS FLOOR STAND, P&G

PRINGLES FLOOR STAND, P&G

SAFEGUARD, P&G

PAMPERS POS, P&G

Oral B 123

ORAL B POS

ORAL B POS

Colgate

COLGATE POS

Colgate

COLGATE POS

POP/POS for P&G,Gillette

GILLETTE COUNTER TOP

GILLETTE FLOOR STAND

BOOST ENERGY BAR, GSK

POP/POS for HP

POS, HINDUTAN PENCIL

Credits:Gaurav,Rajesh,Subodh

POS, GODREJ LOCKS

DIP-TRIX DISPLAY, GENERAL MILLS

SPACE DESIGN, DOMINO’S

designdo-wheel

VICKS MONOLITH, P&G

STALL DESIGN, MONGINIS

STORE SHELF STAND, AXIOM IKEN

MULTIBRAND FLOOR STAND, HUL

APPLIANCES

TORCH DESIGNEVEREADY LAUNCHED IN 2012

FRUIT BOWL, MILTONTORCH, EVEREADY

FRUIT BOWL, MILTONTORCH, EVEREADY

FRUIT BOWL, MILTONTORCH, EVEREADY

FRUIT BOWL, MILTONTORCH, EVEREADY

WATERPURIFIER, KENT

TOUCH RO WATER PURIFIERLIVPURELAUNCHED IN 2012

SALIENT FEATURES:

•HIGHLY DISRUPTIVE & MODERN FORM •REVERSE FORMAT – TANK AT THE BACK THAT MAKES THE FORM LOOK FLOATING AND LIGHT •INTELLEGENT WATER DISPENSING SYSTEM

CONCEPTUALISATION

SELECTION

PROPOSED PRODUCT REFRESH WITH ‘SELF SERVICE CALL’ FEATURE

4-in-1 WATER PURIFIEREUREKA FORBES LTD.LAUNCHED IN 2007

RO Water PurifierLivpureLAUNCHED IN 2012

SALIENT FEATURES:

•LARGE TANK CAPACITY FOR HEAVY USAGE •GLASS MOUNTING AREA •SWIVEL SPOUT FOR BOTTLE FILLING

GLACIER COOLERBAJAJLAUNCHED IN 2013

COOLER DESIGNBAJAJLAUNCHED IN 2011

DESERT COOLERKUNSTOCOMLAUNCHED IN 2009

Technomac Geyser Kunstocom

Armus Geyser Kunstocom

FOOD PROCESSORGLENLAUNCHED IN 2009

JMGGLENLAUNCHED IN 2011

SEMANTICS OF FRUIT

LED FAN DESIGN ORIENTLAUNCHED IN 2013 IDEATION

SALIENT FEATURES:

ALL METAL FAN WITH MOOD LIGHTING MODULE

CAN CHANGE THE OUTLOOK OF THE FAN WITH MOOD LED / FAN SPEED CONTROL THROUGH REMOTE

LED FAN DESIGN ORIENTLAUNCHED IN 2013

LED FAN FINISH VARIATIONS

ADRIAN FAN DESIGN ORIENTLAUNCHED IN 2013

CEILING FANV GUARDLAUNCHED IN 2011

CEILING FANV GUARDLAUNCHED IN 2011

FINAL PRODUCT

FAN FOR KIDS

“I like batman ”

“I love red color ”

“I want a strawberry in the center ”

KID’S FANORIENT FANSLAUNCHED IN 2007

RESEARCH . CONCEPTS . TRENDS

CONCEPTS . MOCK-UPS . CAD . GRAPHICS

DIGITAL MEASURING WHEEL

TECH PRODUCTS

Edu-projector for HCL

Payment Terminal for Pine Labs

Landline phone for Beetel

POS Terminal for GISIL

Laptop for HCL

LED TV

Sound Mixer for Pro-el, Italy

INSTRUMENTS

Spectrophotometer for Thermofisher

Gas chromatography for Thermofisher

Physiotherapy device for Bio

Mobile cath lab for allengers

CFM

CFM ON SEMI AUTOMATIC MACHINEVIDEOCONLAUNCHED IN 2011

CFM ON ACE WASHING MCWHIRLPOOLLAUNCHED IN 2010

CFM ON GRATIA FANORIENTLAUNCHED IN 2012

GRATIA CLASSORIENTLAUNCHED IN 2012

CFM ON GRATIA FANORIENTLAUNCHED IN 2012

BRANDING

LOGO

BOOST ENERGY DRINK, GSK

KYSTAL SALT

MADHU ICE CREAM

BABY SAFFRON

MORE WATER

DAIRY PRODUCTS, PUNJAB SINDH

BEAUTY RANGE, VLCC

KALASH, KS OILS

BRAND REJUVINATION, MONGINIS FOODS

CREMICA LABEL, MRS. BECTORS

CAMBAY TIGER POP PRAWNS, FRISH FOODS

PEN PACK, LEXI PENS

COOKWARE, GLAMOR

Tawa

Kadai

Casserole

WONDERMIST AIRFRESHNERS, FLORA INDUSTRIES

WONDERSPA HAND WASH, FLORA INDUSTRIES

WONDERCLEAN DISHWASH, FLORA INDUSTRIES

WONDERCLEAN FLOOR CLEANER, FLORA INDUSTRIES

WONDERCLEAN TOILET CLEANER, FLORA INDUSTRIES

WONDERCLEAN DETERGENT POWDER, FLORA INDUSTRIES

PHOTO BOOTH SKIN, GAMA ENTERTAINMENT

PHOTO BOOTH FRAMES, GAMA ENTERTAINMENT

PHOTO BOOTH FRAMES, GAMA ENTERTAINMENT

NIRVAN SOAPS & SHAMPOOS, MINT CORP

OTHER WORK

AUTO STUDIO AT MANESAR

TOY DESIGN & ECO PRODUCTS

OUR WAY

DESMANIA has an evolved design process with a holistic approach towards design.

Special emphasis is laid on refinement, optimization, simulation and DFM. We call it as CONCURRENT DESIGN

User needs are an integral part of design exploration.

The design process is divided into four phases SYSTEMS APPROACH

DELIVERABLES

- DESIGN RESEARCH & INSIGHTS

- DESIGN CRITERIA

- CONCEPTS

- CONCEPT REFINEMENT

- CONCEPTUALISATION TILL SATISFACTION

w w w . d e s m a n i a . c o m

DESIGN YOGADESMANIAmantraTM

DELIVERABLES

- FURTHER REFINEMENT

- AESTHETIC OPTIMIZATION

- MOULDABILITY & DFM

- PRELIMINARY CAE & SIMULATION (TOP LOAD, DROP TEST & MOULDFLOW)

- MOCK-UPS

- MOCK-UP REFINEMENT

- DESIGN OPTIMIZATION

DESIGN CHEMISTRY

Design Methodology

DESMANIAmantraTM

DELIVERABLES

- CAD MODELS

- DETAILING

- FINAL SIMULATION & VERIFICATION

- RAPID PROTOTYPE

- REVISIT DESIGN

- DESIGN FINALISATION

Design Methodology

DESMANIAmantraTM TECHNOGRAPHY

DELIVERABLES

- LIAISON WITH VENDOR

- PRODUCT GRAPHICS

- FINAL INPUTS

Design Methodology

DESMANIAmantraTM

GELLIFICATION

THANK YOU