desperados summer campaign pitch
Post on 19-May-2015
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SOCIAL MEDIA PLAN
FESTIVALS 2013FLORETTE VERVLOET & MATTHIAS
STOFFELS
• Strategie• Tactics– Festivals niet aanwezig– Festivals aanwezig– Off side
CONTENT
STRATEGIE• Engagement– Desperados ambassadeurs
• Buzz – Party = Desperados–WOM awareness
• Activeren– Giveaway
STRATEGIEHoe?– Guerillia– Exclusive Party Experience– Sharing• Verzamelen van gegevens
TACTICS – FESTIVALS NIET
AANWEZIGSPOT THE
AMBASSADOR
SPOT THE AMBASSADOR
Pre:– Ambassadeurs zoeken via social media,
advertenties, reclame
During:– Desperados goodies (ambassadeurs)– Spot de ambassadeur
After:– Share de foto of video van de ambassadeur
en win festivaltickets of een Party Pack
TACTICS – FESTIVALS AANWEZIG
THE DESPERADOS EXPERIENCE
Pre:– Ambassadeurs zoeken en aanstellen• Nieuwe en oude ambassadeurs
– Teaser ‘The Desperados party Experience’ • Social media en website• Advertenties• Verpakking• TV
THE DESPERADOS PARTY
EXPERIENCE
#experience
desperados
During:– Ultieme Party ervaring– Enter the Experience– Goodies
THE DESPERADOS PARTY
EXPERIENCE
THE PARTY• Bekende Dj’s – Dance• Free food and drinks• Lounge area• Photobooth
After:–Wristband – Part of the experience– Goodies zenden via gegevens
photobooth– Herbeleving van de experience
RELIVING THE PARTY
Conversation Strategy:–Who are we talking to?
• Fans en festivalgangers
– What topics do we talk about?• Dj’s, artiesten, Desperados acties op festivals, …
– What is the tone of voice?• Losse toon, je staat dicht bij je fans
– Which channels are we using?• Facebook, Twitter, Website, TV, Online
Advertenties, Sponsored Topics, …
TACTICS – OFF SIDE
Content plan:– Pre:
• Brand ambassadors, sneak peaks ‘The Desperados Party Experience’, DJ’s, Festivaltips, Ticket giveaway
– During:• Festivalupdates, Foto’s, Video’s,
Sfeerverslagen, Live Sets
– After:• Aftermovie en foto’s Desperados Party
Experience, stand én fans
TACTICS – OFF SIDE
ENJOY THE DESPERADOS PARTY EXPERIENCE!
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