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Deutsches Institut für Urbanistik
„Communication of new waste management approach to the public“
National Workshop: Developing Environmental Infrastructure Projects in the WASTE Sector in Macedonia
28-29th October 2008, Ohrid, Macedonia
Maic Verbücheln, Difu
Deutsches Institut für Urbanistik
Overview
1. Introduction
2. General communication forms for households
3. Communication forms for a specific waste stream (example: electric discharge lamps)
Deutsches Institut für Urbanistik
1. IntroductionInformation to the public are needed e.g.
• to make the waste management system run
• to steer specific waste streams
• to achieve environmental and economic goals (e.g. the reduction of waste)
• to clarify the personal responsibility of the consumer (includes waste avoidance)
• to make clear that the production of waste is cost intensive (collection, recycling……dispose)
• to make clear that a high standard of waste treatment is an invest in the future
Deutsches Institut für Urbanistik
1. IntroductionThe public needs information e.g.
• to the waste management system and there goals
• how to handle the different waste types (e.g. separation of waste)
• to the collection days/time of different waste streams (residues, paper, bio-waste etc.)
• to take back possibilities (e.g. glass)
• to the collection and handling of hazardous waste
• to contact partners and addresses
• to the costs and fees
Deutsches Institut für Urbanistik *Source: Ecologic
Trade
ConsumerProduction
Waste recovery
Waste disposal
Internal reuse
Product responsibility
Paper, Packaging, Glas
Take back systems
Blue: productsGreen: recyclable fractionBlack: production wasteGrey: household waste
Orange: residues
Residues
1. IntroductionLevels of Communication?
Deutsches Institut für Urbanistik
1. IntroductionOverview of potential actors of information transfer
Industrial take back organisations
Municipals
Households
Wholesale trader(B+B)
Specialised shops(B+C)
warehouses (IKEA, etc.)(B+B, B+C)
Small and medium size business
(handcraft, offices)Industry Public facilities
other (sozial facilities, etc.)
Tra
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Co
nsu
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ake
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Producer(B+B, B+C)
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sig
n
Deutsches Institut für Urbanistik
1. IntroductionIdeal information transfer
Industrial take back organisations
Municipals
Households
Wholesale trader(B+B)
Specialised shops(B+C)
warehouses (IKEA, etc.)(B+B, B+C)
Small and medium size business
(handcraft, offices)Industry Public facilities
other (sozial facilities, etc.)
Tra
de
Co
nsu
me
rT
ake
ba
ck
Producer(B+B, B+C)
De
sig
n
Deutsches Institut für Urbanistik
Instrument Main actorwaste telephone municipalities
homepage municipalities, producer, take b. sys.
yearly waste calendar municipalities
newspaper, brochure, flyer municipalities, producer, take b. sys.
letters municipalities
exhibitions, poster municipalities, producer, take back system
information at school and kindergarten
municipalities, producer, take back system
press campaign producer, take back system
product design producer
others municipalities, producer, take back system
1. IntroductionPossible ways of information transfer (selection)
Deutsches Institut für Urbanistik
2. General communication to households Information is needed for waste fractions e.g.
• packaging waste (collect system/private)• glass (collect and bring system/municipalities)• paper, cardboard (collect and bring
system/municipalities)• bio-waste (collect system/municipalities)• residues (collect system/municipalities)• hazardous waste (bring system/municipalities)
Typical way of information to the public e.g. yearly waste calendar or waste magazine with all information to handling, collection, take back, contacts etc.
• Example: waste magazine of the city of Krefeld
Deutsches Institut für Urbanistik
2. General communication to households Waste magazine of Krefeld (200 000 inhabitants)
/Content
PaperBio-waste
PackagingResidues
Use of different languages
Colour of waste bin relates to the waste fraction
Deutsches Institut für Urbanistik
2. General communication to households Content of the waste magazine of Krefeld
Information to separate collection of bio-waste, paper, packaging, residues (collect system)
Information to glass collection (bring system)
Information to bulky- and electronic waste
Information to the collection of hazardous waste
Information to the collection station
Deutsches Institut für Urbanistik
2. General communication to households Calendar of the waste magazine of Krefeld
Collection days of the brown bin (bio- waste)
Collection days of the blue bin (paper)
Collection days of the yellow bin (packaging)
Deutsches Institut für Urbanistik
2. General communication to households Example: Information to packaging waste
Information to the right separation and collection (metal, plastics)
Information that paper, glass has to selected to other bins
Yellow binPicture of the yellow bin
Deutsches Institut für Urbanistik
Resume
1. informations to the public are essential
2. a yearly waste calendar or waste magazine can give information to the public
3. other information ways like homepages, newspaper, waste telephone are sensible
2. General communication to households
Deutsches Institut für Urbanistik
3. Communication forms for a specific waste stream (electric discharge lamps)Background to electric discharge lamps
• includes e.g. “energy saving lamps”, “neon tubes”
• electric discharge lamps are hazardous waste because of a mercury content
• one of the 10 categories of the WEEE- Directive
• because of energy prices, climate change and political will (light bulb ban) an increase of this waste stream is estimated
• introduction of a shared product responsibility (producers and municipals)
• take back system was implemented in 2005
Deutsches Institut für Urbanistik
3. Communication forms for a specific waste stream (electric discharge lamps)Three relevant information aspects forhouseholds:1. What the consumer has to bring back?
electric discharge lamps (energy saving lamps..)
2. Why electric discharge lamps have to bring back?
because they contain mercury
3. Where I have to bring the lamps?
e.g. to the municipal collection points
Deutsches Institut für Urbanistik
3. Communication forms for a specific waste stream (electric discharge lamps)Cooperation between industrial take back system (lightcycle) and municipals• Municipalities have the duty to inform the house-
holds regarding the take back of lamps - waste magazine or waste calendar
- newspaper - etc.
• Industrial take back system has started a information campaign
- TV, Internet, School's-Tour, flyer, poster, etc.
Deutsches Institut für Urbanistik
3. Communication forms for a specific waste stream (electric discharge lamps)
Lightcycle S´COOL-Tour:
- Activities in schools
- projects to force the efficiency of the take back system
Cooperation with municipalities
Coordination of combined Actions
Cooperation with a electro-association
Media campaignGerman wide in TV, Radio, Print and online
Regional activities with municipalities - regional information campaign
Deutsches Institut für Urbanistik
Flyer DIN lang, Innenseiten
3. Communication forms for a specific waste stream (electric discharge lamps)
Forbidden to put it in a waste bin
Information to lamp types
Information flyer for households (from municipalities)
Deutsches Institut für Urbanistik
Information flyer for households (from municipalities)
3. Communication forms for a specific waste stream (electric discharge lamps)
Addresses: where to bring the lamps
Deutsches Institut für Urbanistik
3. Communication forms for a specific waste stream (electric discharge lamps)
Information hanger for waste bins outdoor advertising
Deutsches Institut für Urbanistik
3. Communication forms for a specific waste stream (electric discharge lamps)Resume
1. for specific waste types or the collection of new waste streams information to the public is needed
2. a specific media campaign is sensible
3. in cases of product responsibility a cooperation with the industry (take back system) is possible
4. the right information are needed like - why I have to bring it back
- to which place (municipal collection points)
- etc.
Deutsches Institut für Urbanistik
Thank you for attention
Maic Verbücheln, Difu
National Workshop: Developing Environmental Infrastructure Projects in the WASTE Sector in Macedonia
28-29th October 2008, Ohrid, Macedonia
Deutsches Institut für Urbanistik
3. Communication forms for a specific waste stream (electric discharge lamps)
Speciliced shopsLarge scale consumer
WarehousesTrade Households
MunicipalsTake back for households
Lightcycle
Take back
for business
Collect system,
bring systembring system,
household relatedamounts
bring system
bring systembring system
Collect system,
Charge freecollection of big amounts
bring system , household related
amounts
Lightcycle
Transport
OLAV
LARS
Recycling
Take back system of electric discharge lamps in Germany
Deutsches Institut für Urbanistik
3. Communication forms for a specific waste stream (electric discharge lamps)
Einstellung Überzeugung
GEL abzugeben
Intention/ Absicht GEL abzugeben
Umsetzung/ Rückgabe GEL
no nono
………. Falsche Entsorgung Falsche Entsorgung
1 . Information2. Attitude
confidentof ...
3 . Intention/ tendency
to bring it back
4. Implementationof the tendency.Reliability
of the source
………….. …………..
yesyes yes yes
Information is the first step for an implementation of a bring back of specific waste
Determinanten:• persönliche: positive oder negative Bewertung der Umsetzung bzw. Einstellung gegenüber dem Verhalten/Umsetzung• subjektiver Druck im Fall der Ausübung oder nicht- Ausübung • Verhaltensabsicht * Quelle: Ajzen und Fishbein, 1980
Deutsches Institut für Urbanistik
advertise- and poster motive
3. Communication forms for a specific waste stream (electric discharge lamps)
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