deval l. patrick, governor timothy p. murray, lieutenant governor joanne f. goldstein, secretary

Deval L. Patrick, GovernorTimothy P. Murray, Lieutenant Governor Joanne F. Goldstein, Secretary Alice Sweeney, Acting Director, Department of Career Services

JobQuest Enhancements

User Feedback

• In order to facilitate improvements to job seeker functionality in JobQuest, we solicited feedback from users and collected data on their behavior online.– Google Analytics– Online survey– Focus groups

• Thank you to JobNet, ValleyWorks in Lawrence, and Workforce Central in Milford and Southbridge for helping with the focus groups.

Google Analytics

• JobQuest statistics for January 2013:– 72,732 unique visitors– 134,848 visits

• 49.08% of visits were from new visitors

• 50.92% of visits were from returning visitors

– Only 18% of users came to JobQuest through a search engine

City Visits % Visits

1 Boston 15,660 11.61%

2 Worcester 4,961 3.68%

3 Springfield 4,062 3.01%

4 Cambridge 3,968 2.94%

5 Brockton 3,881 2.88%

6 New Bedford 3,414 2.53%

7 Lowell 3,101 2.30%

8 Lawrence 2,698 2.00%

9 Fall River 2,664 1.98%

10 Sharon 1,800 1.33%

Top 10 Cities in Which JobQuest Users Were Located

in January 2013

Online Survey Findings

• Quantity and quality of jobs on JobQuest were comparable to other job sites (prior to the recent update)

• E-mail is preferred method of receiving job matches

• Ability to personalize the job search aid is important to users

Focus Group Findings

• Job search functionality is the primary reason for visiting JobQuest – users want to be able to access this feature quickly

• Users want jobs to be e-mailed to them – they seldom log in to check job matches

• Need to better promote workshops online – found out about them through CCS, not JobQuest

• Want more information on how to use the site

• Few had posted a resume on JobQuest

JobQuest Changes To Date

• Increased number of job listings– More than doubled to over 80,000

• Implemented 5 mobile-formatted microsites– Veterans– Green jobs– Education– IT– Healthcare

• Simplified home page

Home Page Before

Home Page After

Potential Additional Changes to JobQuest

• Issued RFQ for push notifications

• Developing specs for online registration for workshops

• Implement online tools to enable advanced interactive content for both job seekers and employers– Includes resume and job description builders

How Career Centers Can Help Promote JobQuest

• Include more detailed walk through of JobQuest features and functionality in CCS

• Promote JobQuest prominently on your web site

  Source Visits from

Source

% of Referred

Visits

1 mass.gov 40,880 72.20%

2 valleyworks.cc 4,301 7.60%

3 fhcc-onestop.com 1,919 3.39%

4 careercenteroflowell.org 1,344 2.37%

5 capejobs.com 964 1.70%

6 ccncm.com 888 1.57%

7 nscareers.org 702 1.24%

8 etrcc.com 680 1.20%

9 newdirectionssouthcoast.org 514 0.91%

10 careeronestop.org 374 0.66%

Top 10 Sources of Referrals to JobQuest

Proposed DCS Home Page