developing a content strategy for user context
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User Context11 April 2013
Content Strategy for User Context
University of Maryland
Heather McAuliffeContent Strategist
301.792.6400
Heather.mcauliffe@ppc.com
Agenda
• What is User Context Design, Why is it Important? • Top 10 – Design Rules of the Road• Context Design of Everyday Things• Knowledge Sharing in User Context• Principles of Interaction Design • User Experience• Cool Tools • Resources
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Why User Context and Design?
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User Experience - Overview
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Ten Commandments of “Good Design”
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Dieter RamsSource: https://www.vitsoe.com/gb/about/good-design
Design of Everyday Things
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• Provide rich, complex, and natural signals
• Be predictable• Provide a good conceptual
model• Make the output understandable• Provide continual awareness,
without annoyance• Exploit natural mapping to make
interaction understandable and effective
Donald Norman – Design Principles
http://www.usabilitypost.com/2010/11/17/the-design-of-everyday-things/Book Review Discussion
Knowledge Sharing in User Context
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Dilbert – A Decade of Knowledge Sharing
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NASA: Knowledge Sharing Master Forum
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Paradox: The More we Share, the More we Share
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Knowledge Sharing and Innovation
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(7): NASA’s 2011 Knowledge Report - http://www.nasa.gov/pdf/614955main_Year_in_Knowledge_2011_forWeb.pdf
Why Do We Share?(8)
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(8): Nick Kellet’s Listly Channel - http://api.list.ly/list/2dz-why-do-people-share-content-ideas-conections-photos-experiences
Why Do We Share?
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Personal Sharing in Times of Natural Disaster
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Hurricane Sandy – Knowledge Sharing Statistics
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1. we are ok 2. power – lost power, have power, no power 3. damage 4. hope everyone is ok 5. trees 6. made it 7. safe 8. thankful 9. fine10. affected
Top-Shared Terms by U.S. Users – as of 10 AM ET – provided by Facebook
Top Tweets*
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* Source: Social Bakers Free Statistics – http://socialbakers.com
ALL THE TWEETS! The Library of Congress has archived over 170 Billion Tweets. That is 133TB of Compressed Data!
Knowledge Sharing to Be Part of Something Bigger Than Yourself (9)
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(9): http://ItGetsBetterProject.org
Customer Service Knowledge Bases
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Best Bets
Filtering
Top 10 Online Libraries to Visit - Free
1. Internet Archive – The Largest Digital Library to download free e-books (http://archive.org/index.php)
2. Project Gutenberg – Over 33,000 Free e-books (http://gutenberg.org)
3. Google Books – Search and Full Preview books, with download links if the book is not copyrighted (http://books.google.com)
4. University of Pennsylvania Books Page – Over 1 Million Free Books to Read and Download (http://onlinebooks.library.upenn.edu)
5. Open Library – Over 1 million Classic Literature Free e-Books to Download (http://openlibrary.org)
6. eBooks@Adelaide: Free Classic Literature, Philosophy, Science and Medicine (http://ebooks.adelaide.edu.au)
7. Bartelby: The Encyclopedia of World History and Harvard Classics (http://www.bartleby.com)
8. Bibliomania: Over 2000 Free Electronic Documents and Research Results (http://www.bibliomania.com)
9. The New York Public Library – Thousands of free e-Books in Various formats (http://ebooks.nypl.org)
10. Many Books – Ads Free Library of over 29,000 free e-Books (http://manybooks.net)
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Influences That Drive Knowledge Sharing: Linked Data – Raw.Data.Now!!! (10)
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(10): http://LinkedData.org
Influences That Drive Knowledge Sharing: Open Innovation for Businesses (11)
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(11): http://OpenInnovation.net and http://100open.com
Influences That Drive Knowledge Sharing: Open Government Initiative (12)
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(12): http://data.gov.uk and http://whitehouse.gov/open.
The Engines That Drive Knowledge Sharing: Knowledge Maps (14)
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(14): http://www.nytimes.com/2009/03/16/science/16visuals.html.
First Principles of Interaction Design
25 Brown Bag Talks
http://www.asktog.com/basics/firstPrinciples.html
• Anticipation• Autonomy• Color-Blindness• Consistency • Defaults• Efficiency of the User• Explorable Interfaces• Fitts’ Law• Human Interface Objects• Latency Reduction• Learnability• Use of Metaphors• Protect Users Work• Readability • Track State• Visible Navigation
• Law of Proximity• Law of Similarity• Law of Closure• Law of Symmetry• Law of Common Fate• Law of Continuity• Law of “Good Gestalt”• Law of Past Experience
Gestalt Principles
User Experience
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User Happiness
Some of the commonly used happiness metrics:
• Bounce rate: What percentage of the people bounced quickly (had just one page view on your site)? A high bounce rate may imply “unhappy user”.
• Page views per session: Number of pages a used viewed in a session. Session is typically defined as 30 minutes of no activity by the same user.
• Time on site: Amount of time spend on your site as measured in seconds.
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http://searchenginewatch.com/article/2219438/3-Metrics-to-Measure-Customer-Happiness-on-Your-Website
Search Engine Analysis for Coffee Addicts
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1. Track Awareness-Level Engagement
2. Identify emotional image and copy triggers during the development phase
3. Create dynamic content to spotlight SEM/SEM goals
4. Leverage strong referral sources and advertising platforms
5. Use emotionally rich imagery 6. Develop intuitive and relevant
architecture to decrease frustration and increase trust
Free or Inexpensive User Context and Experience Tools
• Morae – http://www.techsmith.com/morae.html • Jing - http://www.techsmith.com/jing-features.html • The Pencil Project - http://pencil.evolus.vn/• Lucid Chart - https://www.lucidchart.com/• Diigo - https://www.diigo.com/• Lorem Ipsum Generators - http://www.ipsum-generator.com/• Balsamiq – http://www.balsamiq.com • Google Analytics – http://www.google.com/analytics• Google Webmaster Tools - https://www.google.com/webmasters/
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Resources
• http://blogs.forrester.com/thomas_husson/11-07-11-the_future_of_mobile_is_user_context
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