developing facebook apps

Presented by Harry Harrold , 26th May 2011

Developing Facebook apps

Here's me on Bebo

Here's two of my apps

That was then...

That was then...

That was then...

Thanks brokinhrt2, http://www.flickr.com/photos/dq090702/2708458035/

That was then...

That was then...

What can apps do..?

Anything we can fitin here...

What can apps do..?

Spread through the stream

App message!

People have profiles...

People have profiles...

Profiles messages lead to apps

Why do people use apps..?

(On their profiles)

Small print:

Disclaimer: some examples of apps for profiles are of our projects.

Other companies do make apps...

Fun: quizzes

Social capital: sharing books

Info/social capital: things to do

Social gaming: highly viral

(No, not one of ours...)

Why profile apps for engagement?

• Reportable + auditable

• A scalable process?

• Deeper and richer?

• Organic growth...?

Organisations have pages...

Organisations have pages

Why might organisations use apps?

(On their pages...)

Richer experience

Incenting engagement

Examples..?

Notes: Import a (single) feed

RSS graffiti: Managing feeds

Poll Daddy: polls on your page

Static HTML: iFrame tabs

Sit on social network profiles – Useful in engagement?

Sit on Facebook Pages– Useful extra function

Takeaways

Thank you

Postscript

My new Facebook page

Go to the Static HTML app page

Add the app to a page

Back to my page...

Click “Welcome”...

Save and view...

Results!

Not very inspiring...

But.

(Nearly) anything possible...

Post-postscript

Not quite an app: Ads

Creating an ad

Targeting options