developing your employee engagement strategy for business success: part 1

Developing Your Employee Engagement Strategy For

Business Success

Session Outline

• Introducing employee engagement• The business case• How do you do it?• Building an engagement strategy

– Define engagement– Clarify your goals– Qualify your outcomes– Determine drivers and plan– Measure– Sustaining engagement– Communicating the programme

What is employee engagement?

What is Employee Engagement?

• It can be seen as a combination of commitment to the organisation & its values plus a willingness to help out colleagues – organisational citizenship

• It goes beyond job satisfaction & is not simply motivation

• Engagement is something that the employee has to offer and cannot be ‘required’ as as part of the employment contract. Simply put, it is…

The extent to which people feel personally involved in the success of a business…

What is employee engagement?

CHANGE

BUSINESS OUTCOME

Employee engagement is a process by which people become personally involved

in the success of a business

Employee values

Org’n values

“Employee engagement is the difference that makes the difference – and could make all of the difference” MacLeod review

Transactional to transformationalTransactional engagementAct on feedback from surveySet of activities and targetsReactive engagementIs an add on, separate activityNot integral to businessSet of transactions

Transformational engagementA way of doing business

Employees integralPro-active

Insight regularly sought, harnessed and acted on

Integrated

The Business CaseWhy is employee

engagement important?

Happy Employees Happy Customers

Less Absenteeism

Employee Loyalty Greater Productivity

Customer Loyalty

Ability to win new customers

Ability to attract high quality staff

Sears employee customer profit chain

5 pt. Increase in employee attitude

1.3 increase in customer

satisfaction

0.5 increase in revenue growth

The business caseThere are proven benefits to both the

business and the employee

Get ready for Glassdoor

• Starbucks Barista in Falls Church, VA:   (Past Employee - 2009)“Good First Job

• Pros - Fun environment, cool people, get to meet and talk with a lot of regular customers, never bore

• Cons - tiring, at times stressful, not paid enough for work that they do

• Advice to Senior Management Need to pay employees more

Company rating 3.4 / 5 based on 788 ratings

Building your strategy roadmap

• What is your definition of employee engagement?

• Why are you focusing on it? • For what purpose?• So what are your goals and outcomes?

How do you build engagement?

The surprising truth about what motivates us – Dan Pink

http://youtu.be/u6XAPnuFjJc

Engage For Success – the enablers of engagement

• Strategic narrative – a clear, compelling narrative of where the organisation is going and why

• Line Management – employees know what is expected of them, feel appreciated, are given autonomy and receive training

• Employee Voice – the employee voice is offered and heard up and down the organisation, people feel their voice counts

• Integrity– most organisations espouse values, all have behavioural norms. Any gap results in is distrust and trust is at the heart of employee engagement

The engagement elements

CHANGE

LEAD INVOLVE DIALOGUE

SUSTAIN

Does this sound familiar?

The results?• Dwindling response rates• Lack of buy-in• Cynicism, low trust• No real change achieved• Low ROI

survey black holeaction plan

Is it time for a change?

Time for a new approach...

In Part Two, we’ll take a closer look at the science behind employee engagement, including how to measure & maintain it. We’ll also include a guide on writing your engagement strategy, and the role you play in creating business success.

Watch this space for Part Two – coming next week!

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Fancy a chat?emma@peoplelab.co.uk07595 465515@miss_commslab & @peoplelab_www.peoplelab.co.uk