development and manufacturing case study: nomi telecom - custom android phones

Post on 21-Jan-2017

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HOUSE BRANDSUCCESS STORYP R O D U C T M A N A G E M E N T A N D M A N U F A C T U R I N G O FP H O N E S A N D T A B L E T S F O R N O M I , T H E U K R A I N I A N

L E A D E R I N M O B I L E D E V I C E S

The Customer

NOMI is the house brand for Allo, the largest retail chain in Ukraine specializing inMobile electronics. They needed a Reliable Partner in China to help them withproduct management and mass production of Phones and Tablets.

What Hatch provides Nomi

SuccessfulProduction

managment oforders up to100K units

100K 100% 99% 85%

Sourcingrequests

have been100% satisfied

99% free of defectsduring warranty

period.Return rate of 1%

inferior to the5% industry average

85% of theProduction

was Shipped timely

How Hatch performed

How it went down for Nomi

Returns < 3%15% of the Marketwithin 3 months

30 modelslaunched within a

year

“At Nomi's launch, our strategy was to immediately have an impact onthe mass market. Quality was the most important thing to make astrong name for ourselves and ensure our profitability. We wereexperts in selling, and we needed to find equal experts in Androidproducts and manufacturing. The Hatch people understood what weneeded very clearly and setup the best QC standards and procedures I'veever seen deployed at a low-cost Chinese manufacturing facility. Hatchwent out of the way to make sure everything stays on track. So fartheir efforts have made this a successful partnership and I am happy tohave found Hatch!”

Sergii ZOLOTUKHINHead of New Business Development @ ALLO Group

In their own words

Sergii ZOLOTUKHINHead of New Business Development

ALLO Group, CONTACT ON REQUEST

References

Your turn! Tell us moreabout your project

AppendixComparison tableof the levelof performance betweenElectronics ManufacturingService Providers

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