devin daly | swipetospin | ceo | devin@swipetospin.com would you let half of your walk-in traffic...
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Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com
Would You Let Half of Your Walk-in Traffic Leave Without Being
Engaged?Devin Daly
Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com
Devin Daly, CEO of SwipeToSpin
1. Define your sales funnel and understand the conversion rates at each stage
2. Don’t push the accelerator until the time is right
Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com
Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com
VDP Pages - 2%
BDC Department – 25%
Salespeople – 50%
Closes
Facts:•Unique Visitors?
Average = 7,000
•Internet Lead Submissions?
Average = 200
•Internet Sales?
Average = 70
•Bounce Rate?
Average = 60%
Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com
Fix the Engine Before Pouring More Gas into
the Funnel!
•How would you react if a visitor entered your store, didn’t
get engaged, then left?
Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com
That’s what is happening every time:
•Someone bounces without submitting a lead
•Someone leaves immediately without being engaged
Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com
There is a major misalignment between the
‘smart’ and ‘easy’ way to close more sales.
•High SEM and advertising spend
•Time spent maintaining accurate online inventory
•These represent a significant investment made by everydealership
Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com
Demonstration
Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com
How do I fix my broken sales funnel?
•You have so much leverage at the top of this funnel that if
you can improve conversion rates ever so slightly, it will
have an enormous impact on your bottom line.
•Increase time spent on VDP
•Decrease bounce rate
Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com
Grab Visitors’ Attention!
•Create engaging content!
•Bring important vehicle details above the fold.
•Use analytics to create custom experiences.
•Maintain a recognizable appearance across platforms.
•Use 360 WalkArounds
Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com
USE 360 WalkArounds
170% lift in time on VDP
25% lift in conversion rates
Demonstration
Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com
1. Get details above the fold2. Click = higher engagement
3. Increase margins by promoting the value of your features. 4. Track which features matter!
AUTOMATICALLY TAG FEATURES
Demonstration
Devin Daly | SwipeToSpin | CEO | devin@swipetospin.com
Contact Info
Full Name:
Company:
Job Title :
Email:
Devin Daly
SwipeToSpin
CEO
devin@swipetospin.com
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