dfb2b 2016 - verbeter je communicatie en marketing met neuromarketing

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NEURO LABS

luxury brands costlysignals of wealth and status (20J Evolutionand Human Behavior by Nelissen&Meijers

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Preference

PriceDifferential

Purchase

Price Choice

NAcc MPFC Insula

Do pretty women lnspire men todiscount the future?(2004) BlOlOglCDl Silences by Wilson & Dally

Multiple “buy buttons” in the brain: Forecastingchocolate sales at point—of—sale hased onfunctlonal hrain activation usingfMRI (2016)Kuhn

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Exposureto ideologicallydiversenewsandopinionon Facebook(Science, Barkshyct al.,

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Computer-based personality judgments are moreaccurate than those made by humans

(2014, Youyou et at., PNAS)

Computer personality judgments havehigher external validity when predictinglife outcomes such as substance use,political attitudes, and physical health.

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