dial2do smart pipes 2009

Sean O Sullivan, CTO, Dial2Do sos@dial2do.com

What do we need from Smart Pipes?

Who am I and why do I care?

Rococo Software (2000)

Java/Bluetooth Software (JSR82)

200M Mobile phones to date (Motorola, Sony Ericsson, Samsung, more….)

Parlay and SIP apps for the Enterprise

2008 : Looked for a way to get to market directly

Voice Apps (incubated in Rococo since 2005)

Voice Activation Platform targeted at hands-free users (e.g. drivers)

Text, Email, Twitter, Reminders and more - by dialling a number and speaking

Many social networks

Lots of social networks

The Social Phone

“live” address book

everything is an asset

location with everything

activity begets activity

The Social Phone

Social Phone Book My contact list should be “live”: know what they look like, what they’re doing, what they just did, said…

Social RadarLocation with everything - who’s near me? What’s near me; have I been here? Have my friends been here?

Enhanced callingControl: Let only who I want, get to me when I want, in the way I want; when I call - add value and context!

Geo Life JournalDigital breadcrumbs - constant, intermittent, tiny, updates and “continuous partial attention”

So what?

In most cases, not because the developer doesn’t want to do “operator deals”

DPU © Sean O Sullivan

Time, politics, dilution of proposition, loss of control, expense getting started, ….

Many of these services “game around” the carrier/operator

Why? Speed, time to market, constraints, proposition…

A clash of internet / telecom expectations (Bell vs Net)

I’d rather develop for?

Lots of tools, mostly free, core set works for any browser

Billing and pricing easy, and my share is predictable ! Many apps free…

Application available day one, worldwide, under my control

I figure out how to get noticed

Lots of tools, mostly free, each set may address a different “platform”

Billing can vary wildly, and share will vary based on approach, on-portal, off-portal, aggregators. Free is still treated

as suspicious!

Control is with the operators, or aggregators, or both.

Operator cherry picks winners

Internet Mobile

Different capabilities may be available in different regions, operators, devices

Process could involve both cost and time to be “certified”

Wish list

Help ease fragmentation issues

Share more revenue

Simplify getting paid

Get out of my way

Let me at the network assets

Fragmentation

Fragmentation is getting worse, not better

platforms : Symbian, Microsoft, J2ME/Java, Apple, Android, LiMo, WebOS,….

devices : regional variations, operator variations,…

approach : native apps, widgets (Yahoo, Google, Widsets, Opera,… ), web apps, …

network : Orange APIs, Vodafone APIs, O2 APIs, … ONE-API?

OMTP-BONDI?

Simplify getting paid

Payment options are all over the map

Network based billing APIS

Minimal intrusion to end user experience

Predictable payment timescales

Share more revenue

Apple’s 70/30 is a black hole - sucking in developers

Assets

- when I turn my phone on- when I turn it off- how long since I used it- the calls I made- the calls I receive- the texts I sent- the texts I received- and so on

When I say everything is an asset - I mean it….

Simple example

Users can opt-in to have their SMS messages mined

Your text messages will be mined for keywords and used anonymously

In return, your messages are either free or X% off where X is a large number

If you wish, offers can be made to you and you alone based on the mined data

How could I use this?

I can create a zeitgeist map for a city, country, or topic, whatever

I can create marketing offers that the user can help me tune

“Tonight, Dublin is mostly talking about Bruce Springsteen”

“Looking for Heineken Cup tickets? Abbey Travel has a new batch just about to be released!”

If I’m an operator of scale - I can out-twitter Twitter

More data, more context, more immediate mobile

And it’s a two side business model (© Martin Geddes and Telco 2.0)

Social Phone Elements of the “social phone” vision being addressed by several players today - some startups, some not

InnovationMuch of the running is being made by the internet players so far, not the telecom players

RiskOperators should find a way to engage the internet players - you need them, they think they don’t need you!

OpportunityOperators in a great position to deliver on the social phone (data, context, billing)

Thanks!

For more: blog.dial2do.com

Try it out! : www.dial2do.com

Email: sos@dial2do.com

Social phone:http://bobstumpel.blogspot.com/(look for mobile or voice 2.0)

http://www.telco2.net/blog/

ARPU: Telecom versus Internet

Source: Analysys Mason http://www.analysysmason.com/