difference between retail and industrial advertising
Post on 17-Nov-2015
11 Views
Preview:
TRANSCRIPT
Difference between Retail and Industrial Advertising
Motives for Retail AdvertisingSales PromotionSuspense of a new productIncreasing/Maintaining market shareConsumer awarenessMotivation for repeat purchases
Sales Promotion
Suspense of a new product
Increasing/Maintaining market share
Consumer awareness
Motivation for repeat purchases
Motives for Manufacturers(Industrial) advertisementPublic AwarenessSponsorship of eventsMotivation for attracting public investmentsLobbyingMarketing during specific seasons/events/exhibitions
Public Awareness
Sponsorship of events
Motivation for attracting public investments
top related