dig marketing pres
Post on 09-May-2015
108 Views
Preview:
TRANSCRIPT
© 2013 Alex Ham Concepts
The most addicting game on the iOS App Store.
Orbs Free
© 2013 Alex Ham Concepts
The TeamAlex H. Danielle F. Chris M. Danika S. Daniela T.
Product Management
TwitterEngagement
DataAnalytics
FacebookPromotion
InstagramOutreach
© 2013 Alex Ham Concepts
The Game
• For all ages• Addicting and fun• Social integration
• 29,000 Downloads in one month
© 2013 Alex Ham Concepts
The Plan **Update coming soon!
Utilize social media to promote more downloads.
Analyze data for better decision making.
Paid ads on Facebook
Create buzz marketing
© 2013 Alex Ham Concepts
Watch the Numbers
Using Google Analytics
Other sites:appfigures.comsensortower.comappranking.com
© 2013 Alex Ham Concepts
The Future of Smartphones
• Apple owns 61% of Market Share• iOS is more than 5 times more
profitable vs. android• FREE apps are essential to success
• Revenue through ad publishing sites such as AdMob.
• Most apps fail to return profitable revenue
© 2013 Alex Ham Concepts
The App Store
900,000+ Apps available
575M iTunes Users (paid)
Over $10,000,000,000 paid to developers via iTunes purchases
Value: ~$0.10 per download Free apps with ads!
© 2013 Alex Ham Concepts
Show me the MoneyFree Apps
(Ad Supported) We use
Impressions: Ad “views”CTR: Click-through rate
(# clicks / imp’s)
eCPM = Earnings Per 1000 imp’scalculated using the CTR.
Paid Apps(60% Sales Commission)
Declining opportunity
Select markets
Unique products
Also offers “in-app” purchases at same rate.
© 2013 Alex Ham Concepts
Using the Numbers
• Newly available for Mobile Apps• Custom variables may be used• Automatically generates metrics for novice users• Sends automatic reports• Allows you to export raw data• Provides incredible demographic info• Shows “live” users on app
…and a bit more
© 2013 Alex Ham Concepts
Track the Numbers
3,185 new Downloads
(paid campaign)
© 2013 Alex Ham Concepts
Watch the Numbers
© 2013 Alex Ham Concepts
Understand the Numbers
© 2013 Alex Ham Concepts
Future Improvements
• Target geographic locations more strategically
• Choose alternate platforms such as Android• Increase social media engagement• Listen to customer reviews• Update with new features each quarter• Track analytic data more specifically• Maintain a 4.5 star rating or higher• Strategize to be ranked on overall app store
© 2013 Alex Ham Concepts
Digital Media Marketing PlanHam Triana McNally Filliben Sanscrainte
Search “Orbs” in the App Store!• Available for all iOS devices• FREE!• Leave a rating if you like it!
top related