digibury - emily guille-marrett: the itot generation - tech, reading and under 5s

Emily Guille-Marrettw: ReadingFairy.come: hello@readingfairy.comt: @ReadingFairyLtdf: /ReadingFairy

The iTot Generation:Technology, Reading and Under 5s

Saturday, 14 June 14

Why the focus on Under 5s?

80% of our brains are

fully developed by 3-years-old

Crucial building

blocks for learning to

read develop now

50% of a child’s

learning happens in the first 4

years

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50% of 2 to 3 year olds

have regular access to a

tablet or smartphone

8 out of 10 babies

worldwide have some

sort of online presence

23% of UK babies have

an online presence

before they are even born

What’s the digital landscape for Under 5s?

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Is technology a bad thing for early reading?

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Research and Media Highlights

• The AAP – No screens for Under 5s• Baby Einstein Videos – Full refunds 2009• Screen saturation and child development – Sue Palmer Toxic Childhood

• Concerns about children’s concentration – Professor Susan Greenfield

• Children’s Online Safety – Tanya Byron

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Research and Media Highlights

•Mobile technology and parenting:–87% of UK mothers have a smartphone

–74% of mothers use smartphones for social networking

–3 out of 5 mothers say smartphones reduce isolation of new motherhood

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Can new technology be positive for early reading?

Reading Fairy at GEEK 2014READ OUR GUEST BLOG FOR NOSY CROW http://

nosycrow.com/blog/nosy-crow-apps-at-geek2014

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“We have an atavistic need for story…we are hardwired for story.” Kate Wilson, Nosy Crow•Telling Traditional Stories•Reading Traditional Stories•Fractured Fairytales•Playing Traditional Stories

Reading Fairy’s recent project for GEEK 2014 supported by Nosy

Crow

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What does good on screen reading look like for children?

•On screen reading has to be competitive with other media

•High levels of graphics & interactivity•Age appropriate – Content & Cognitive•Quality writing – collaborative process•Empowerment through participation•Often multi-platform – particularly for older children

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Conclusion

Parents and the home environment are essential to the early teaching of reading.

Source: DfE, UK Government

We need more research. And we

need to help parents find quality

digital content.

We need to educate parents and educators about the positive and negative aspects new

technology has on kids’ reading and learning.

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Conclusion - A bright future

We must ensure that the iTot generation nurtures a love of reading AND is

equipped for the workforce of the

future.Reading for

pleasure is critical forlearning to read and future

academic success.Source: DFE, UK Government

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Emily Guille-Marrettw: ReadingFairy.come: hello@readingfairy.comt: @ReadingFairyLtdf: /ReadingFairy

Please contact me for any references from stats in the presentation.

Saturday, 14 June 14