digiday mobile food network case study

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Food Network: Digital StrategyDigiday MobileDecember 2012

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Intense Competition Across Platforms

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Dominates Social Media with 7M+ Fans

Well Positioned in Mobile

Powerhouse Cross Platform Machine

Food Network

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MISSIONConnect people to the power and joy of food wherever they are.

STRATEGYBuild closer relationship with the consumer:• Grow digital experience to match brand promise• Leverage programming across platforms• Extend content strategy across platforms• Test new platforms

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Current Mobile Initiatives

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Extend the Brand

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Leverage Content Strategy

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Leverage Popular Programming & Customer Feedback

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Make Content Interactive and Shareable

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Test New Platforms