digital capitalism: why do we call it digital?

DIGITAL CAPITALISM

1. A REMINDER OF WHAT CAPITALISM IS

CAPITALISM IS NOT A NEW SYSTEMand it relies on the same old principles

Marx made it popular

consumer value

exchange value

surplus value+

starting configuration

CIRCUIT OF CAPITAL

ending configuration

production

distribution

PRACTICESextensionsmeans of productions

labor

they operate with

they enhance

starting configuration

CIRCUIT OF CAPITAL

ending configuration

production

distribution

laborextension

EFFECTS

DIVISION RATIONALIZATION / SYSTEM

SCIENCE AND TECHNOLOGIES EXPLOITATION ALIENATION

REIFICATION

SUPPORTED BY

CULTUREALL THE SUBSYSTEMS

HISTORY OF CAPITALISMINDUSTRIALISM

POST-INDUSTRIALISM CONSUMPTION

INFORMATIONALISM

THE WAVE OF MEDIA

THE WAVE OF SOFTWARE SPECTACLE

LIBERALISM

NEOLIBERALISM

PROPERTY

2. NOW WHY WE CALL IT DIGITAL THESE DAYS

WHAT DIGITAL?

changing industrialism

creating new paradigm

until there is nothing to eat

software is eating the world

then it digs deeper

and there is an end

maybe

JUST AND EXTENSION?

INFORMATIONALISM THE WAVE OF SOFTWARE WOULD BE, BUT THERE IS

AND IT IS BIGGER THAN YOU THINK

RESOURCE AUTOMATION

VIRTUALIZATION HYBRIDIZATION AUTOMATION ARTIFICIAL INTELLIGENCE BIG DATA CONTEXTUALIZATION

DIGITAL CAPITALISM

starting configuration

CIRCUIT OF CAPITALending

configuration

production

distribution

software is eating software deepens itlabor

extension

SUPPORT

CULTUREALL THE SUBSYSTEMS

software is eating this too

software deepens it too

ULTIMATE GOAL?

ONE MACHINE SPIES ON ANOTHERUNIVERSAL AUTOMATION

UNIVERSAL INCOME?

THE UNFORTUNATE TIME FOR MORE JOBS, ISN'T IT?

THANK YOU FOR ATTENTION