digital fridays - social traveling

social travelling

digital fridays:

social travelling Digital infrastructure and social media have changed the way how millions of people travel. Portals, websites and mobile applications make you discover world in a cheaper, faster and better way.

•  who is the traveler 2.0? •  new ways of travelling •  marketing communication

overview

agenda

Canadian Tourism Commission asked Canadians to capture the essence of their country in short movies. The material was used in production of 2-minute spot inviting tourists from all around the worl.

keep exploring

traveler 2.0 1

technology

people

programs

culture 2.0

connected traveler lifecycle

new ways of travelling 2

new ways of travelling

plane travel

In case of airlines the most important thing is to engage the consumer during the flight. People don’t have to be just „passengers” – they can form an onboard community.

know it all game

http://www.youtube.com/watch?v=LS5XXAq8HNI

meet & seat

http://www.youtube.com/watch?v=eL2lWn7oup4

glass bottom

jet http://www.youtube.com/watch?v=Gh8029-

mlQU

http://www.youtube.com/watch?v=eL2lWn7oup4

blue legends

car travel

Possession of a car is quite expensive these days. But for most of the time we drive alone or we leave the vehicle intact. Can it be changed?

carpooling Also: carpool, car-sharing, ride-sharing, lift-sharing or covoiturage. Form of travel in which you share the car with other.

carpooling Drivers and passengers who carpool share the cost of the ride, which consist of fuel costs, parking fees, highway fees or car rental. Carpooling is also considered to be environmental friendly.

carpooling in Poland

what’s next with hitchhiking?

carsharing System of a mutual use of personal cars. Cars are rented by companies (corporate model) or by private intermediaries (peer-to-peer model).

zipcar http://www.youtube.com/watch?

v=BNhQYXChFBM

accommodation Social media allowed the creation of a completely new kind of accommodation, where you not only spend the night, but also meet new people and get to know more about the place you visit.

couch surfing?

couchsurfing Couchsurfing.org website was created in 2002. One can there offer free accommodation or find other users offering it in their homes or apartaments in any part of the world. Every user decides whether he accepts the request.

couchsurfing philosphy

http://www.youtube.com/watch?v=TKa-Xw7Njv4

couchsurfing around the world

New York Amsterdam

No time for a travel abroad? Not a problem. Contemporary services enable you to see the world while sitting in front of your computer or tablet.

travel from home

In May 2007 Google Maps introduced Street View – a panoramic, a 360° views for San Francisco, Las Vegas, Denver, Miami and New York, filmed with a camera mounted on a car.

google street view

#helloworld

http://www.youtube.com/watch?v=SuiEmxDklKw

artic project

http://www.youtube.com/watch?v=BdlUAJi-8Ic

marketing communication overview 3

a dollar per like

http://www.youtube.com/watch?v=YVBKlSia6fY

nature valley trail

view http://www.youtube.com/watch?v=MqZ5DYE-

MhQ

pole of inaccessibility

http://vimeo.com/40602071

tweet fleet

http://www.youtube.com/watch?v=eX-iYHZ-Ug0

smile drive

http://www.youtube.com/watch?v=ImFY-lSkCSM

swebus train switch

http://www.youtube.com/watch?v=L5d2waCJy9g

heineken passport

http://www.youtube.com/watch?v=1jponFXRHNM

the end