digital marketing for business - dmfb raleigh 2014 trade show

MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 1

Digital Marketing for Business – DMFB

Trade Show Overview

Volunteer Committee Descriptions

Raleigh Convention Center, May 6-8, 2014

www.DMFB.Net

Digital Marketing for Business

Regional Conference

Sessions - 42- Small Business - Enterprise- Expert

Exhibitors Workshops Networking Expert Area Summits

Where Marketing Solutions are Shared

Volunteer Benefits

Free Pass Name Listed on

Website Web Backlink Name in Printed

Guide Learn &

Experience- List on Profile

Goals & Progress

Attendees – 950 Sessions & Speakers – 42 (70) Exhibitors – 21 Sponsors – 32

Workshops – 21 Networking Events – 6 Marketing Directory – 1000

Event Layout

Registration Exhibit Areas Food Concession Session Rooms

- 305A – Small Business- 305B – Enterprise- 305C – Expert

Workshops Networking Room Office/Speaker Room

http://digitalmarketingforbusiness/layout/

DMFB Committees

Blog Directory Event Guide Exhibitor Management Expert Area Facebook Marketing Graphics Linkedin Marketing Media Partners Mobile App Networking Events On Site Relations Operations

Online Advertising Photos Public Relations Radio Advertising Registration SEO Social Media Speaker Management Speaker Dinners Surveys and Evaluations SWAG Bag Video Volunteer Management Website Workshops

Blog Committee

Information about DMFB Event

Need: Comm Agents

Key Tasks:- Sample Messages- Post Messages- Category Directory

Directory Committee

List of Marketing Companies in Triangle

Need: Researchers & Comm Agents

Key Tasks:- Company List- Submission Requests- Verification

Email Marketing Committee

Messages to Attendees and Other Lists

Need: Campaign Mgrs, Copywriters

Key Tasks:- List Building- Message Creation- Run Campaigns

Event Guide Committee

Printed & Electronic Guide

Need: Project Managers

Key Tasks:- Gather Content- Rewrite & Package- Layout- Produce

Exhibitor Management Committee

Gather Content & Coordinate Exhibitors

Need: Relationship Agents

Key Tasks:- Exhibitor Profile Data- Exhibitor Communication

Facebook Marketing Committee

Facebook Posts, Page Content, and Paid FB Ads

Need: Campaign Mgrs + Agents

Key Tasks:- Facebook Posts- Facebook Page- Facebook Ads

Linkedin Marketing Committee

Linkedin Group Posts, Page Content, and Paid Linkedin Ads

Need: Campaign Mgrs + Agents

Key Tasks:- Group Posts- Company Page- Linknedin Ads

Logo Merchandise Committee

Merchandise with DMFB Brand

Need: Product Manager, Graphics, Contest Manager

Key Tasks:- Branded Gift Item- T-Shirt Contest- Logo Store

Media Partners Committee

Get Media Channels to Co-Promote

Need: Marketing Agents

Key Tasks:- Identify Media Channels- Contact & Negotiate- Manage

Mobile App Committee

Downloadable Mobile Apps for DMFB Attendees

Need: Researchers, App Deveopers

Key Tasks:- Research Features- Select Platforms- Sponsorship Options- Manage & Update

Networking Events Committee

Group Activities Needs: Marketing

Agents Key Tasks:

- Functions List- Location List- Agreements- Communication

Operations Committee

Equipment and Facilities Management

Need: Organizers and Staff

Key Tasks:- AV- Catering- Furniture- Utilities- Staff Mgmt

On Site Relations Committee

Monitor, Respond, & Encourage Onsite Social Content

Need: Social Media Agents

Key Tasks:- Monitor Plan- Agent List- Onsite Display- Activity Schedule

Online Advertising

Paid Advertising Need Researchers,

Copywriters and Managers

Key Tasks- Competitive Research- Ad Creation- Campaign Management

Photo Committee

Promotional Photos

Social Photo Sharing

Key Tasks:- Photo Events- Photo Sharing

Promotional Media Committee

Signage and Digital Media

Need: Graphic Artists

Key Tasks:- Signage List- Graphics- Production

Promotional Partners Committee

Registration Partners

Need: Communication Agents

Key Tasks:- Prospect List- Partner Messages- Discount Mgmt

Public Relations

Publish Media and Respond to Press

Needs: Press Agent and Copywriters

Key Tasks:- Press Releases- Inquiry List

Registration Committee

Process Passes and Issue Badges

Need: Process Creators and Staff Volunteers

Key Tasks- Badges- Registration Procedures- Staff Desks

SEO Committee

Optimizes DMFB Websites and Links for Search

Need: SEO Consultants, Link Agents

Key Tasks:- SEO Research- SEO Profile- Link Building

Social Media Committee

Post and Respond to Shared Media

Need: Social Media Agents

Key Tasks- Event Supplies- Directory- Marketing Tips

Speaker Management Committee

Get Content from Speakers

Need: Relationship Agents

Key Tasks:- Speaker Profile Data- Presentation Content- Speaker Communication

Sponsorships Committee

Get Companies to Contribute Support

Need: Marketing & Sales Agents

Key Tasks:- Identify Options- Create Packages- Promote & Manage

Surveying Committee

Gather Feedback Before & After

Need: Survey Agents

Key Tasks:- Survey Categories- Survey Process

SWAG Bag Committee

Gift Bag for Each Attendee

Need: Promotion Agents and Insertion Staff

Key Tasks:- SWAG Bag Options- Get Inserts- Assemble

Video Committee

Produce Interviews and Event Videos

Need Producers & Videographers

Key Tasks- Setup Interview Process- Setup Video Interviews- On Site Video

Volunteer Management

Receive, Approve, and Coordinate Volunteers

Need Admin and Coordinators

Key Tasks:- Setup Evaluation System- Process Requests- Volunteer Communication

Website Committee

Create and Update Website

Need: WordPress Editors and Admin

Key Tasks- Gather Media- Create Web Pages

Workshop Committee

Interactive Demonstrations

Need: Communication, Managers

Key Tasks:- Workshop List- Review Submissions- Manage Sessions

Key Documents

Name Permission Doc

Event Details Committee

Folders Committee Plan Committee Task

List Committee

Member List

Whitepapers

Solution Media Unique

Description Free Listing on

DMFB Website Lead Generation DiscoverNet.com

Internet Marketing for Business

1 Day Summit – May 6th

Entry Level Marketing

Separate Event QIC Learning

DMFB Volunteer To-Do List

Update Name Permission Doc

Join at Least 1 Committee

Agree to Do at Least 1 Task

digital marketing for business - dmfb raleigh 2014 trade show

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