digital marketing-gov20
Post on 16-Jan-2015
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Gov 2.0 and Citizen Services
Digital Marketing’s Killer App
Vivek Bhaskaran
Vivek Bhaskaran
CEO/Founder - SurveyAnalytics
Whitehouse and Citizens
Barney Cam - Really?
Gov .09
Circa 2008
Gov 2.0
@whitehouse
What is it?How we got
here?
Obama Campaign Marketing Machine
Active Listening = Marketing
Pointy Ears Help
GrassRoots - Engaged
Citizen Digital Marketing
Connected Consumers Demand Connected Government
To save us from ourselves?
Open Government Initiative
And making a name for themselves
Breaking the Log Jam
Marketplace for citizen services
IdeaScale - 24 Agencies - OpenGov Launch
Challenges work!
ChallengePost - Challenge.gov
Local gov engagement: gets mayors elected
GovDelivery.com
Email Marketing for GOV
And Governers Balance Budgets
Apps that help Citizens - GET NOTICED!
And its easy!
Questions? Comments? Ideas?
vivek.bhaskaran@surveyanalytics.com206-660-1263
@vivek1105facebook.com/vivek.bhaskaran
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