digital marketing - iran web festival

Digital MarketingDon’t F*** Your Money UP!

More than 80% of Digital Marketing

Campaignswere failed

because they don't know what

happens after campaign’s starting

If you Can’t

Analyze and

Optimize don't Start

what should ! Do?

! have a Product or Website

! need Users?

! need Traffic?

! need Order?

Where Can!Start?

Where! Can Start?

CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News

Email Marketing & AutomationSEO

Where! Can Start?

CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News

Email Marketing & AutomationSEO

Where! Can Start?

CPC and Banner AdvertisementSocial Media Marketing

Content, Blog, PR, News

Email Marketing & AutomationSEO

Where! Can Start?

CPC and Banner AdvertisementSocial Media MarketingContent, Blog, PR, News

Email Marketing & AutomationSEO

CPC and Banner Advertisement

Where! Can Start?

Social Media MarketingContent, Blog, PR, News

Email Marketing & AutomationSEO

When Can!Start?

Setup your Google analytics before take any other action

Analytics is about identifying trends, not about getting

hung up on numbers

Then, Identifying Goals

isthe Most Important Step

Think of a goal as specific and measurable actions that you want your visitors to complete before they leave your website.

• Downloading a document • Completing a contact form • Completing a purchase • Spend more than 5 min • See more than 3 pages

Goals could be:

Can! Start Now?

NO

What else! need?

What else! need?

Strategy . Plan . Action

Strategy

Plan

Action

SubscriptionUsers

Branding TrainingRelationTraffic

Strategy

Plan

Action

TimeBudget

ResourcesEmail Automation

Social Media Marketing Calendar

CPC

Strategy

Plan

Action

ASKUSERSTO DO

EXATLYTHAT

YOU ARE LOOKING FOR

What else! need?

ATTRACT

CONVERT

DELIGHT

CLOSE

Call to Action , Landing Page

Email Automation , Lead Generation

Feedback , Social , Engagement

Seo , Social , Site , Blog

StrangersVisitor

Customer

Lead

Promoter

From “!” you will say

i ‘m

a Digital Marketing Manager

A Scientist in Digital Marketing

Thank You

@shayanshalileh