digital printing for washington state university
Post on 20-Dec-2015
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Digital Printingfor Washington State University
• Impact of the web
• New trends in print communications- multiple priorities- immediate distribution- custom messaging
• “Versioned” printing
• Advance copies
• Shrinking lead times
Why Digital?
Short Run Trends
• More targeted communications
• More current information
• More custom information
• Broader array of collateral
A New Tool
Technology provides another way of doing our work, but doesn’t
necessarily replace current methods.
Current Publishing Resources
• Heidelberg 40” SORS Offset Press
• Heidelberg 28” SM74 Offset Press
• Heidelberg 25” MOZP Offset Press
• Heidelberg Quickmaster Offset Press
• Hamada Offset Press
• HP Indigo 3050 Full Color Digital Press
• Toshiba 311C Color Copier
• Xerox Color Series 50 Color Copier
• Micropress TR Document Management System
HP Indigo 3050
• Full Color Offset Quality• Intense color saturation• No drying time• Wide range of paper stocks• Up to 12 x 18 sheet size• Single pass duplex
Fast. Flexible. Responsive.
Applications
• Posters
• Brochures
• Event collateral
• Postcards
• Tickets, passes, labels
Quick, Quality Color
Short runs with tight deadlines
Average run length is 100-2000
Summer UndergraduateResearch Experience Special Promotional Opportunity
• 100 copies, 4/4• 12 x 18 80# matte
cover• Printing Cost $205• Turn time - 1day
Undergraduate Search PieceFocus Group Testing
• 50 copies, 4/4
• 12 x 18 80#coated cover
• Printing Cost $175
• Turn time - 1day
Women & Leadership Promotional FlierTime Constraints
• 2000 copies, 2/0
• 8 ½ x 11 60#coated text
• Printing Cost $460
• Turn time - 1day
How does Digital differ from Offset?
• Does not use negative film
• Does not use plate material
• Fewer passes through the press
• No drying time required
• Proofing process
What About Quality?
• Excellent saturation
• Rich blacks
• Excellent color
• Rivals sheet-fed offset
How Much Does it Cost?
• More economical for short run 4-color
• Not always cheaper, but always faster
• Always estimate for the most cost effective printing method
University Publishing’sB E N E F I T S
• Integration with WSU’s Strategic Plan
• WSU Brand Knowledge
• Knowledge of WSU Programs and Goals
• State of the Art Technology
• Full Service Publishing Facility
• Broad Resource Base
• Experienced Technical Operators
• Knowledgeable Staff
University Publishing’sV A L U E S
• Quality
• Consistency
• Timeliness
• Reliability
• Effective Solutions
For More Information. . .• Steve Rigby
srigby@wsu.edu
• Denise Pressnallpressnall@wsu.edu
• Or your publications coordinator
www.publishing.wsu.edu
509-335-3518
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