digital rhetoric nov 4, 2014

Today:1)Check-in2)MAP project assigned3)Working with Ads4)For next time– pick some commercials 5)Audio tips: recording clean vocals

A lengthy quote from the article “Hegemonic Visualism” by Louis Tietje and Steven Cresap. You can locate it here if you want to read more: http://www.radicalpedagogy.org/radicalpedagogy8/Hegemonic_Visualism.html

“What makes visual media a problem? All societies are saturated in images: forests of symbols, spheres within spheres, scenes of life, imaginary others, dreams, hallucinations, illusions. Social life is dependent on people communicating all sorts of images, visual, aural and literary, in stories, pictures, sounds, songs, dances, myths, prayers and so on, usually while in a state of dreaming semi-consciousness.”

http://www.millwardbrown.com/docs/default-source/insight-documents/knowledge-points/MillwardBrown_KnowledgePoint_SexualImageryInAdvertising.pdf

http://fog.ccsf.cc.ca.us/amills/IronMaiden.rtf

Sex in AdvertisingSo I’ve chosen some obvious “using sex to sell our product” ads. As we look at them, use your skills to rhetorically determine what the advertiser is trying to convey to you.

It was so big it tore my mouth, opening that wide.

Hey… I got wood.

Because a man in boxer shorts probably isn’t what a man wants to

see.

Or is it?

Bet you never think of pork the same way again.

Stop looking at my nakedness! Oh, wait, it’s just my super-soft clothes.

I splatter my face with colors, and pose like this, because it’s sexy. And

girls always sit like this.

Oh, wait. I see the cat now.

For Thursday

We will look at a few of the commercials you suggested, as well as a commercial with some satirical responses and a pair of sustained “campaigns.”

We will then spend some time talking about the MAP project.