digital signage - audience measurement

Digital Signage & Audience Measurement

Innovative solutions to communicate effectively with your

audience

Tom Presotto – October 2011

Traditional communication

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Time to change

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Digital Signage Create and deploy digital

contents in a easy and quick way

Capture customers’ attention

Personalized and interactive contents

Digital Signage

Dynamic contents easy to keep up-to-date Centralized management of the palimpsest

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Opportunity to sell advertising slots

Digital Signage

Interactive communications

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On screen menus Bar code readers RFID Bluetooth Audio Speech recognition Wi-Fi

Yesterday: from idea to deployment

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Production

Creativity

~30 days ~40 days ~ 45 days

Distribution

Today: from idea to deployment

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Production

Creativity

~30 days ~4 days ~ 1 hour !!!!!

Distribution

Scala

Worldwide leader platform for digital signage

Present with software and services since 1987

More than 450 WW partners; customers in more than 100 countries

More than 180.000 Players installed WW

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The platform

Why Scala

• Provides interactive and dynamic tools to easily apply changes to meet the needs of the audiences.

Dynamicity

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Why Scala

• Reduction of printing, logistics and distribution costs of paper contents.

Economy

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Why Scala

• Entire cycle: production, management, control, distribution and playback, within a single platform.

Completeness

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Why Scala

• Manage hundreds or thousands of displays via web from any location, using a minimum of human resources.

Centralized

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Why Scala

• It begins with a single display, then expand to thousands of points of view!

Scalability

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$ Cost

Digital Signage Market

High

Complexity

Current Offerings

Low

High

Low

Low Cost solution

• Single pane digital content

publishing & distribution

• SaaS over public Internet

• On displays from 7” to large billboards

• Self-service capability

• White-labeled or Co-branded

What is SignChannel?

• Ease of use

• Fast deployment

• No training needed

• No professional help

• No software to buy/maintain

• Various Templates

• Low Cost

Features

Audience Measurement

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Audience Measurement

Recognize Age range

Sex

Attention time

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Biometric Sensors

95% - Number of persons

90% - Sex classification

85% - Age range classification

Biometric Sensors

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Visitors

Timings

Sex - age

Measure the effectiveness of your

marketing

Measuring effectiveness

How effective is your communication ?

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Average time spent in front of

the shelf

Attracts men or women ?

Better yellow or green

background ?

Which shop window

capture more customers ?

Different days different

attention ?

Which brand gets more

customers ?

Compliant with the privacy law

Guarantees complete anonymity

The captured information is not

collected and stored

No video or image are recorded

No multimedia database is created

Digital Signage + Audience Measurement

Increase the effectiveness of your communications with the ability to send the right message to the right audience.

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PROM

PROactive Marketing

Contents driven by audience.

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The END

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Thanks for your attention.

For any information:

presotto.tom@konvergence.it