digital summit phoenix - the future of ux

THE FUTURE OF UXFUTURE

CODY LANDEFELD DIRECTOR @ codyL group !10+ YEARS IN DESIGN/WEB 32+ YEARS IN PHOENIX

@codyl // codyl.com // #dsp14

WHAT IS UX?UX

“User Experience” encompasses all aspects of the end-user’s interaction with the company, service, or products.

“Usability” is a quality attribute of the UI, covering whether the system is easy to learn, efficient to use, pleasant, etc. Also

extremely important work in conjunction with “User Experience.”

@codyl // codyl.com // #dsp14

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UX OF THE PASTTHE PAST

@codyl // codyl.com // #dsp14

Was our experience with services and products better or worse pre-internet?

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UX OF THE PASTTHE PAST

@codyl // codyl.com // #dsp14

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UX OF THE PASTTHE PAST

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UX OF THE PASTTHE PAST

@codyl // codyl.com // #dsp14

Which product or service did you have the best “experience” with before the internet?

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UX OF THE PASTTHE PAST

@codyl // codyl.com // #dsp14

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UX OF THE PASTTHE PAST

Remember this drill?

@codyl // codyl.com // #dsp14

Remember when cell phones were just phones?

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- @codyl // codyl.com // #dsp14

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- @codyl // codyl.com // #dsp14

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UX OF THE PRESENTTHE PRESENT

@codyl // codyl.com // #dsp14

Transitioning to the web: !

“The internet makes things easier and difficult at the same time.”

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-@codyl // codyl.com // #dsp14

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-@codyl // codyl.com // #dsp14

Everyone has a computer and uses the web. The web needs to be easier to use.

But it requires strategy and thought to make it usable.

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-@codyl // codyl.com // #dsp14

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“If the user can’t use it, It dosen’t work.”

-SUSAN DRAY

@codyl // codyl.com // #dsp14

The web is being used on multiple devices (via smartinsights.com)

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-@codyl // codyl.com // #dsp14

Web usage continues to become more segmented (via smartinsights.com)

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-@codyl // codyl.com // #dsp14

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UX OF THE FUTURETHE FUTURE

@codyl // codyl.com // #dsp14

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UX OF THE FUTURETHE FUTURE

What does the future hold? !

Tomorrow insists on more segmentation & fragmentation. !

Computers // Phones // Tablets // Phablets // Etc.

@codyl // codyl.com // #dsp14

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UX OF THE FUTURETHE FUTURE

What role can the designer play in this?

@codyl // codyl.com // #dsp14

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UX OF THE FUTURETHE FUTURE

As designers, we need to design for the web humanely.

@codyl // codyl.com // #dsp14

“That a user should not be kept waiting unnecessarily is an obvious and humane design

principle. It is also humane not to hurry a user; the more general principle is: Users should set the

pace of an interaction.” !

-JEFF RASKIN

@codyl // codyl.com // #dsp14

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UX OF THE FUTURETHE FUTURE

@codyl // codyl.com // #dsp14

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What does this mean for the designer? !

@codyl // codyl.com // #dsp14

“All our work is never over...” -DAFT PUNK

Thanks. !