“digitization of cultural and scientific heritage” 30 august 2004, bansko, bulgaria y.t....

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Integrated and Personalized

Digital Information Services

Yaşar TontaYaşar TontaHacettepe University

Department of Information Management

06532 Beytepe, Ankara, Turkey

tonta@hacettepe.edu.tr

yunus.hacettepe.edu.tr/~tonta/tonta.html

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Overview Recent developments in electronic information

services Integration of electronic information services

with other information-based services Personalization of electronic information

services Portals and enterprise webs Conclusion

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Electronic Information Services

Bibliographic search (catalogs, databases, etc.)

Current awareness (web, e-mail, etc.)

Table of Contents (TOCs)

Full-text access to electronic journals

Virtual reference

Electronic reserve

Electronic document delivery

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Information Services and Internet

Removal of temporal and spatial barriers

Provision of information services to remote users (24X7)

“Instant gratification”

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Organizing Networked Information Services

Impact of IT on Information Management:

Centralized Distributed

Economic models: Centralized management

Personalization

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Collection Management Increasing costs of information sources One source – one user One source – multiple

users “Ownership vs. access” Ownership dictates use of centralized

information management models Budgets devoted to electronic information

resources increasing (%20) Cooperative/consortial collection management

practices

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Increasing CostsGraph 2

Monograph and Serial Costs in ARL Libraries, 1986-2003

-50%

0%

50%

100%

150%

200%

250%

1986 1988 1990 1992 1994 1996 1998 2000 2002Source: ARL Statistics 2002-03 , Association of Research Libraries, Washington, D.C.

Serial Unit Cost(+215%)

Serial Expenditures(+260%)

Monograph Unit Cost (+82%)

Monograph Expenditures(+66%)

Serials Purchased (+14%)

Monographs Purchased (0%)

CPI (+68%)

Copyright © 2004 Association of Research Libraries

Source: Kyrillidou and Young (2004, graph 2). Available: http://www.arl.org/stats/arlstat/graphs/2003/graph2_03.xls

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Collection Manager’s Responsibilities

Separate policies of licensing, processing, maintenance, storage and usage

“Interdependence” on other information centers, library consortia, information producers/providers and aggregators

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Disintermediation Intermediation

requires centralization is expensive usually means long lines doesn’t serve remote users

IT makes information management less centralized, more distributed

Disintermediation Increase in interlibrary borrowing transactions Decrease in reference and circulation transactions,

and inhouse use of library materials

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Impact of Remote Access

-50%

-30%

-10%

10%

30%

50%

70%

90%

110%

Source: ARL Statistics 2002-03 , Association of Research Libraries, 2003

% C

ha

ng

e S

ince

19

91

Graph 1

Service Trends in ARL Libraries, 1991-2003

InterlibraryBorrowing(+113%)

GroupPresentations(+61%)

ReferenceTransactions(-29%)

TotalCirculation**(-7%)

TotalStaff(+2%)

TotalStudents(+16%)

** Includes Initial and Renewals but excludes Reserve Circulation

Participants in Group Presentations(+79%)

Inhouse Use(-49%)

Circulation Ratio: Initial to Total(+24%)

InitialCirculation**(-16%)

Copyright © 2004 Association of Research Libraries

Source: ARL (2004, graph 1). Available: http://www.arl.org/stats/arlstat/graphs/2003/graph1_03.xls.

Reference transactions (-29%)Reference transactions (-29%)

Total circulation (-7%)Total circulation (-7%)

Inhouse use (-49%)Inhouse

use (-49%)

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Integration of Electronic Information Services

Library automation systems Student services Financial services (digital pay systems) Research data Grants Links with off-campus e-learning, e-government, e-

commerce systems Interoperability with other on- and off-campus information

systems

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

•With SFX, libraries can define rules that allow FX to dynamically create links that fully integrate their information resources regardless of who hosts them – the library itself or external information providers.

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

A&I

e-print

Full Text

Portal

CitationsWeb Form

eTOC

OPAC

Web !?

Source: http://www.sfxit.com/

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Full-text

Ulrich’s

PubMed

Citation databases

Subject gateways

“Appropriate copy”

OPAC

Source: http://www.sfxit.com/

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Author names from Web of Science

Ovid Inspec

Holdings info from your OPAC

Full-text from Wiley InterScience

Source: http://www.sfxit.com/

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

http://www.dlib.org/dlib/february01/harvery/04harvey.html

A&I

Traditional Link

Link to referenced work .Referans

FTXT

Source Target

OpenURL

Link

Server

Link Link

A&I

Link

FTXT

Link

Full-text@ Your library

Context sensitive

Appropriate copy

Server

http://sfx.aaa.edu/menu?genre=article&issn=1234-5678&volume=12&issue=3&spage=1&epage=8&date=1998&aulast= Smith&aufirst=Paul

Citation (not link)

SFX Link

Source: http://www.sfxit.com/

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

SFX: Open link for libraries

A&I databases

e-prints

Full-text

Portal

Citations Web Form

E-TOCs

Catalog Link server

Source: http://www.sfxit.com/

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Personalization of Electronic Information Services

Personalization

– “. . .selecting and filtering information objects or

products for an individual by using information

about the individual.” (Koch, Möslein, Schubert, 2002):

Customization

– Changing or customizing goods and services

according to customers’ needs

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Industrial Society Mass production and mass distribution

– “Any customer can have a car painted any color that he wants, as long as it’s black” (Ford)

Competition– In US: 260 different brands of cars, 87 colas, 3000 beers, 340 cereals, 50

bottled water, etc. “Make, store, sell” (Mitchell M. Tsang) “The Age of the Terrific Deal”:

– “as you want them”, “from anywhere”, “at the best price and highest quality” (Robert R. Reich)

“Mechanistical organization” “Continuous development” Traditional education and training Rigid / hierarchical adminsitration Economic models based on centralization

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Information Society Mass customization and personalization

“. . . pre-automation technology yields standardization, while advanced technology permits diversity.”

“Unstandardized” goods and services (Toffler, 1970s) Mass customization is an indication of a rich and complex society. Cheaper to produce personalized goods and services using

advanced IT: “. . . as technology becomes more sophisticated, the costs of introducing variations declines” (Toffler 1970, p. 236)

“Sell, make, deliver” (Mitchell M. Tsang)

“Dynamic organization” Customer focused education / continuous education Loose / horizontal administration Economic models based on customization

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Personalization of Information Services

Explicit / implicit personalization

Active / passive personalization

Personalization of display environment

Personalization of collections / content

Personalization of services

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

My Yahoo!

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

MyLibrary

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Personalized Information Services Personal banking services On-demand publishing, on-demand video Automatic current awareness, ToC services Electronic document delivery “desktop librarian” (www.liveperson.com) Recommender systems (e.g., amazon.com) Information agents

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

My Bank

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T. Source: Clovis, www.isinet.com/media/presentrep/wok.presentation.ppt slide no. 43

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Amazon.com

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Amazon.com recommends . . .

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Portal definition Intensity of sources and services available through

the Internet Information hub Entry point to information sources and services Personalized sources based on personal demand or

specific roles Collections organized to help different users

Source: Dempsey, 2003

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Portal is not a strategy replacing effective use and management of information sources in a networked environment, but, rather, is part of such a strategy (Dempsey, 2003)

Portal is an application that provides metasearch and support services (ARL)

Portal definition (cont’d)

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Before Portals

Source: Dempsey, 2003

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Library portal approach

Source: Dempsey, 2003

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T. Source: Dempsey, 2003

Portal

Personalized Static

Mediation

Presentation

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Portal services

Source: Dempsey, 2003

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T. Source: Dempsey, 2003

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Issues I Standard content is offered to all users Recognize users when they log on and personalize the

content based on their rights and privileges (smart cards, biometric features)

Providing information services using “pull” and “push” technologies

Personalized electronic books Need to move from “resource-centric” approach to

“relationship-centric” approach

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Issues II Difficult to implement in a distributed environment Network infrastructure (access to personal, local, regional

and wide area networks) Security & privacy concerns Interoperability

– with library automation systems, student information systems, financial systems, etc.

– With e-banking, e-commerce, e-health, e-government, e-(l)earning systems

More sophisticated budgeting, pricing, use and training models

“Digitization of Cultural and Scientific Heritage”30 August 2004, Bansko, Bulgaria

Y.T.

Integrated and Personalized

Digital Information Services

Yaşar TontaYaşar TontaHacettepe University

Department of Information Management

06532 Beytepe, Ankara, Turkey

tonta@hacettepe.edu.tr

yunus.hacettepe.edu.tr/~tonta/tonta.html