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DISCLAIMER
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information
purposes only. We are providing the United States Franchise Disclosure Document (FDD) at your request, and as a condition to
receiving this FDD, you acknowledge that we are not representing that the contents of the FDD will apply in any manner to our
international franchise relationship, including but not limited to any financial performance representations set forth in the FDD.
Your country of interest may have individual franchise disclosure requirements. If we elect to engage in further sales discussions,
we will fully comply with the franchise disclosure requirements as required by law in your country/territory of interest.
INTERNATIONAL FRANCHISING
OPPORTUNITIES WITH HOT DOG ON
A STICK
Hot Dog on a Stick is a unique offering, with
flavorful all-American cuisine served by
smiling faces. Our memorable brand creates a
fun, engaging experience featuring our fresh,
made to order food and our signature hand-
stomped lemonade. Our iconic uniforms and
best in class customer service has made
Hot Dog on a Stick a pop culture
phenomenon.
Sticking Smiles on the Faces of OurCustomers
An American Icon since 1946, Hot Dog on a Stick™ is an amazing company that began as the entrepreneurial dream of Dave Barham. What began as a small beachfront store in Santa Monica has grown to over 70 locations in 7 states, as well as locations in Korea! And that beachfront store in Santa Monica is STILL serving our famous food and lemonade to beachgoers today!Hot Dog on a Stick™ has stayed true to its roots by still serving our original lemonade and hot dogs on a stick, and has grown to include cheese on a stick, French fries, funnel cake sticks, and even Nathan’s Famous beef hot dogs! Today’s menu still offers our original delicious products, that are still made fresh, to serve our hungry, loyal customers.Hot Dog on a Stick™ serves the finest products, with the friendliest customer service around. Our employees are known for their cheery smiles, bright uniforms, and of course, the striped hat!!
Hot Dog
on a Stick
History
An American Icon since 1946, Hot Dog on a Stick™ is an amazing company that
began as the entrepreneurial dream of Dave Barham. What began as a small
beachfront store in Santa Monica has grown to over 70 locations in 7 states, as well
as locations in South Korea and the Philippines. And that beachfront store in Santa
Monica is STILL serving our famous food and lemonade to beachgoers today!
Hot Dog on a Stick™ has stayed true to its roots by still serving our original
lemonade and hot dogs on a stick, and has grown to include cheese on a stick,
French fries, funnel cake sticks, and even Nathan’s Famous beef hot dogs! Today’s
menu still offers our original delicious products, that are still made fresh, to serve our
hungry, loyal customers.
Hot Dog on a Stick™ serves the finest products, with the friendliest customer service
around. Our employees are known for their cheery smiles, bright uniforms, and of
course, the striped hat!!
Global Franchise Group LLC, the
strategic brand management company
and franchisor of Great American
Cookies®, Pretzelmaker®, Marble Slab
Creamery®, and MaggieMoo's Ice
Cream & Treatery®, acquired the Hot
Dog on a Stick™ brand in August, 2014.
Because Global Franchise Group, LLC
is one the world’s leading brand
management companies, we
understand the importance of supporting
all our franchisees in every way
possible. This deep commitment and
passion for our brands is the reason for
building GFG University, ensuring that
every franchisee in our brand portfolio
has a level of expertise and confidence
from day one of ownership.
ADVANTAGES OF
FRANCHISING WITH HOT DOG
ON A STICK
THE OPPORTUNITY AND THE MENU
Our delicious Lemonade is made fresh, with only 5 ingredients
It is truly the only hand-stomped lemonade around.
All food items are made-to-order, hand-dipped right in front of our customers
Our Cheese on a Stick is a fan favorite, and a truly unique product.
CORE MENU
ITEMS
HOT DOG ON A STICK
Our signature item! Dipped in our secret Party Batter
and cooked to perfection. Available in turkey, beef and
veggie and served sizzling hot from our custom
cookers.
FRESH STOMPED LEMONADE
An all-American favorite. Made fresh from ripe
lemons, pure cane sugar, and a little tender loving
care. Available in original, cherry, lime, lite, and other
flavors, as well as frozen.
CHEESE ON A STICK
Available in three options – a savory American cheese
blend, a slightly spicy pepperjack cheese and crowd-
pleasing mozzarella. It’s like a grilled cheese, only
better!
FRENCH FRIES
Our extra fancy shoestring potatoes are cooked to
perfection and lightly seasoned. A perfect addition to a
Hot Dog on a Stick and fresh lemonade. We also offer
Sweet Potato fries!
.
FUNNEL CAKE STICKS
Classic for your sweet tooth. Cooked to a golden brown,
sprinkled with powdered sugar, and finished with a
mouth-watering chocolate or raspberry drizzle.
Target Audience: Demographics: 18-45 year olds, moms with kids, teens, mall
employees
Psychographics: active, family oriented, younger generation, pop
culture followers
We are known for…Fresh, Made-to-Order Food
Hand-Stomped Lemonade
Iconic Uniforms &Exceptional Customer Service!
Unique Differentiators
The Uniform is ICONIC
Pop Culture Loves
Hot Dog on a Stick!
Katy Perry
Alvin and the Chipmunks
Kris Kardashian
John StamosBen Affleck
Jaleel White
Christina Milian
Pop Culture Loves
Hot Dog on a Stick!
Katy Perry
Alvin and the Chipmunks
Kris Kardashian
Charlie’s Angels: Full
Throttle
Eva Mendez’s first job!
John Travolta
Nick
Carter
Simple, Easy-to-ExecuteOperations
Simple menu with easy, fresh, made-to-order preparation. The
lemonade contains only five ingredients, made fresh and hand-stomped throughout
the day..
Best in Category Product and Customer ServiceIn a recent customer survey
by an independent firm, Hot Dog on a Stick received a 9
out of 10 in overall satisfaction and product quality.
Small Footprint Allows Flexibility in Development
With an average store size of 600-750 square feet, HDOS can
fit in many unique locations. Want portability? We also offer
food trucks, catering options, and kiosks.
Great for Multi-Branded Ownership
Strong unit level economics –Build a delicious empire with
any combination of the Hot Dogon a Stick, Pretzelmaker, Marble
Slab Creamery, or Great American Cookies brands.
Why Choose Hot Dog on a Stick?
5REASONSTO START
An Iconic BrandFounded by Dave Barham
in 1946, the original location opened just steps
from the beach in Santa Monica, California and is still serving beachgoers
today.
Our International Master Franchisee program at Hot Dog on a Stick
works to connect each Master to the brand resources in disciplines
including:
- Real Estate, Site Selection Criteria, and Design and Site
Layout
- Marketing and Public Relations
- International Logistics, Local Sourcing, and Supply Planning
- Start Up and ongoing Operations Expertise and
Support
INTERNATIONAL
MASTER PROGRAM
ELEMENTS
Franchise Support
Marketing support calendar of
events and ongoing brand building
initiatives
Operations training: P&L
management, cost of goods, and
labor controls
Tips for team training on customer
satisfaction and customer loyalty
Unparalleled franchise training and
support through GFG University
Ongoing access to our expertise
and materials in the areas of:
Business Development, Site
Selection, Construction,
Purchasing, Training, Store
Operations, Quality Control, and
Research and Development
Marketing Calendar Hot Dog on a Stick provides a yearly national
marketing calendar
The brand provides customizable artwork for in-
store promotions four times a year
International Masters have access to the current
calendars as well as the library of past
promotions that they can explore for use in their
local market
This allows for customization of promotions on a
local level
Charlie’s
• In Store Promotions / Point of
Purchase Materials designed to:
- Drive traffic and brand awareness
- Introduce new products
- Market existing products
- Promotions are appropriate to the
specific time of year
• Grand Opening Toolkit: Marketing
supplies including flyers, coupons,
etc., to get your marketing started
before your store even opens!
Local Store Marketing
Social Media
Hot Dog on a Stick uses Facebook, Twitter,
and Instagram to engage and interact with our
customers. Though Social Media, we share
promotion and product launches, drive
customers to our stores through product
posts and pictures, and encourage feedback
and real time dialogue from our customers.
• 94,326 Facebook Likes
• 5,407 Twitter Followers
• 2,784 Instagram Followers
Brand Training
5 days of platform (in-store) training on operational execution of the
business
5 days of classroom training on operations, marketing, finance, etc.
Online training and videos available
Business and operational tools for owners
Modules facilitated by content experts
Ongoing Education and Development
Engaging, Interactive, High Tech/ High Touch
» Exploring trends in the marketplace
»
Continually revolutionizing our offering
»
Research and Development Lab
Hot Dog on a Stick has a dedicated Research
and Development kitchen focused on:
Test and provide feedback on international
product samples for approval
New product innovations and ensuring
each product is taken through an extensive process to:
- Validate operational procedures in-store
along with all other day-to day activities
- Understand consumer demand and the
products impact on store sales and
product mix before a national launch
- A state-of-the art Innovation Lab that
provides the foundation for this
innovation
»
Hot Dog on a Stick is part of a portfolio of brands that has a proven
track record of supporting over 1,100 franchised units in over 20
countries
We offer a dedicated International Director who functions as the direct
line into each brand and is your point of contact
International specific Market Launch services that are designed to help
you realize the first unit opening are:
- Professional New Master Franchise Onboarding
- New Market Launch Project Management
- Supply Chain and Logistics Planning
- Operations Support and Consulting
- Product Approval and Local Sourcing Expertise
Expert International
Support
How does Hot Dog on a Stick Assist
me in opening the first unit?
.
Market Launch Planning- The A to Z plan of how we
will transfer all the brand “know how” to you and the
countdown of activities that lead up to the first unit
opening
Supply Chain Planning- Working with each Master
Franchise group on establishing a targeted local
sourcing plan in order to reduce import costs where
applicable from the first unit
Onsite start up and training of the first unit
Ongoing Support
Ongoing operational support from the
first unit until the 100th unit in regard
to front line operations and cost
improvement initiatives
Continued marketing and brand
building consultation to assist you in
growing the brand from it’s
introduction until maturity
Franchise Sales and Development-
How to set up your market for
success when you are ready to start
soliciting your own sub franchisees
What kind of support can I expect after I
open the first unit?
An American Icon since 1946, Hot Dog on a Stick™ is an amazing company that began as the entrepreneurial dream of Dave Barham. What began as a small beachfront store in Santa Monica has grown to over 70 locations in 7 states, as well as locations in Korea! And that beachfront store in Santa Monica is STILL serving our famous food and lemonade to beachgoers today!Hot Dog on a Stick™ has stayed true to its roots by still serving our original lemonade and hot dogs on a stick, and has grown to include cheese on a stick, French fries, funnel cake sticks, and even Nathan’s Famous beef hot dogs! Today’s menu still offers our original delicious products, that are still made fresh, to serve our hungry, loyal customers.Hot Dog on a Stick™ serves the finest products, with the friendliest customer service around. Our employees are known for their cheery smiles, bright uniforms, and of course, the striped hat!!
Site Criteria, Real Estate Drivers
and Store Designs
Site Criteria: Location Types:
Shopping Malls, Lifestyle and Open
Air, Downtown, Entertainment
Districts, Tourist Areas
Special Venues: High-traffic,
pedestrian-friendly venues like
airports, theme parks, and stadiums
Catering and Fairs: Food trucks,
trailers, and pop- up locations
Household income of middle to
upper middle class
Minimum 50,000 population within
a 3-mile radius
Site Selection & Site Criteria
Preferred Co-tenants: Movie theatres, Retail Cluster, Sit Down Restaurants, Book Stores, Anchored Shopping destinations, Entertainment Complexes
» Drive-thru: Free standing drive through
model, with or without seating
» Shopping Mall: Typically 600-750 square
feet with excellent visibility
» Special Venues: High-traffic, pedestrian-
friendly venues like airports, theme
parks, and stadiums
»Catering and Fairs: Food trucks, trailers,
and pop- up locations
Target Venues
» Our domestic real estate department can assist
you in considering the following:
- Site Selection
- Site Evaluation
- Demographics and Market Analysis
Site Characteristics to consider when selecting a
possible location for Hot Dog on a Stick
- Demographics
- Co-Tenancy
- Traffic (drive and foot traffic)
- Accessibility to your core customer
group
- Visibility
- Competitive Analysis
»
Real Estate Considerations
New Prototype Design for
2016 and Beyond
Strategy of New Design is a modern take on our 70 year old brand heritage.
Appealing Store Designs
Current In-Line Store Design- Pacific View Mall
Appealing Store Designs
New 2016 Inline Design Rendering for Pacific View Mall
Previous Kiosk Design: Fashion Square Mall
Appealing Store Designs
International Master Franchise Profile
.
We are looking for business people who successfully operate similar
businesses in their country of interest with the ability to grow quickly via
self development and sub-franchising
Successful Master Franchisees often operate other food or retail concepts and
have experience with other franchise concepts
Financial stability with a net worth of a minimum of $300K USD in liquid assets
Has a dedicated, English speaking staff on the ground in the country/territory
where they wish to operate
Master Franchise candidate will be heavily involved in the business and act as
the “Brand Champion” within their organization
Ideal Market?
Product Offering is attractive to
local clientele
Products can be sold at local price
points
Availability of appropriate real
estate in the market to support
growth
No import restrictions on key
brand commodities such as flour,
wheat, dairy, etc.
Political and banking stability in
the market to access U.S. dollars
What are the Characteristics of an Ideal
Market for International Franchising?
Next Steps
New Franchisee Process
Complete the
International Request
for Consideration
Continue Discovery
Discussions with the
International Director on
the inputs to complete
your business plan
.
1 2 3 4
5
Receive Letter of
Intent from Hot Dog
on a Stick
Receive terms from
Hot Dog on a Stick via
Letter of Intent
Continue to refine
your business plan
based on terms
offered
Thank you for completing your review
of the Hot Dog on a Stick International
Brochure! We look forward to working
with you toward joining our franchisee
team.
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