display advertising 101
Post on 15-Apr-2017
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Display Advertising 101
Agenda1. What is Display
Advertising2. Traditional Display3. Retargeting4. Social Media Ads5. Display InApp
What is Display Advertising?
Display Advertising is a type of digital advertising that comes in many forms. The most prevalent being banners ads seen across various websites including email platforms, social media sites and other websites you visit on a regular basis.
http://www.lindseyinteractive.com/display-advertising/
Traditional Display
Banner ads are placed across websites such as Yahoo! NBC and Fox News. Visitors see these ads and begin to become familiar with your business.
Retargeting
How Does Retargeting Work?
Social Media Ads
Facebook Advertising
11 Copyright 2015, ReachLocal, Inc. Display InApp
Display InApp Consumers spend over 3 hours per day on mobile devices & 86% of that time in mobile apps
Thank you!
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