distribution decision2

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Presented by:

Christel Caspillo

Sarah Jane Caro

Abigael Casiano

Kaycee Fatingana

Sophia Camille Gabo

John Cesar Hagoriles

Hannah Leonila Flores

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Activities involved in making productsavailable to customers when and where theywant to purchase them.

INSTITUTIONAL

PHYSICAL

DISTRIBUTION

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 1. Institutional

The middle man between producer and end

consumer who may take title and changethe form of the product handled

2. Physical

The logistics of the distribution system

including transport, storage and orderprocessing

Distribution is the third “P”(place) in marketing.

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chain of businesses or intermediaries throughwhich a good or service passes until itreaches the end consumer.

include wholesalers, retailers, distributorsand even the internet.

are broken into direct and indirect forms

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Direct Indirect

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Market factors– competitors, geography, Economy. Product Factors- life cycle, size & weight, product

value, consumer perceptions, product complexity.

Manufacturer Factors- company objectives &

resources, desire for control, breadth of productlife.

Buying habits of Costumers

Channel Availability

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It is one in which the main members of adistribution channel- producer, wholesaler,and retailer- work together as a unified groupin order to meet consumer needs.

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Supply ChainManagement

A management system thatcoordinates and integratesall of the activitiesperformed by supply chainmembers into a seamlessprocess, from the source tothe point of consumption,

resulting in enhancedcustomer and economicvalue

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Supply chain oriented companiescommonly report:

• Lower inventory, transportation,warehousing, and packaging costs

• Greater supply chain flexibility

• Improved customer service

• Higher revenues

• Increased performance and profitability

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CustomerService

Management

Process

Presents a multi-company, unifiedresponse system to

the customerwhenever complaints,concerns, questions,or comments are

voiced

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DemandManagement

Process

Seeks to align supply and

demand throughout the supply

chain by anticipating customer

requirements at each level and

create demand-related plans of

action prior to actual customer

purchasing behavior

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ManufacturingFlow

Management

Process

Concerned with ensuring

that firms in the supply

chain have the needed

resources to

manufacture with

flexibility and to move

products through amulti-stage production

process

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SupplierRelationshipManagement

Process

Closely related to the

manufacturing flow

management process

and contains several

characteristics that

parallel the customer

relationshipmanagement process 

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ProductDevelopment andCommercialization

Process

Includes the group

activities that facilitates

the joint development

and marketing of new

offerings among a group

of supply chain partner

firms 

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SupplyChainTeam

LoscnomaoSem 

Production Scheduling

Order Processing

Inventory Control

Warehouse Materials Handling

Transportation

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Inventory Control

InventoryControl

System

A method of developing

and maintaining an

adequate assortment of

materials or products to

meet m nuf cturer’s or

customer’s dem nd 

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Most manufacturers today have moved toAUTOMATED materials-handling systems tominimize the amount of handling.

a method of moving inventory into,within, and out of the warehouse.

A Materials-Handling Systemis… 

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Airways

Water

Pipelines

Motor Carriers

Railroads

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Trends in Supply

Chain Management

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Automatic identification systems

- Bar coding- Radio frequency technology

Communications technology

Supply chain software systems

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Reduce inventories

Locate stock at fewer plants and

distribution centers

Provide same or better levels ofservice

Outsourcing Benefits

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 Difference between Retailing and

Wholesaling

 Significance of Retailing

 Role of Retailing

 Classes of Retail Store

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  All activities involved in selling goods orservices directly to final consumers for theirpersonal non business use.

RetailerA firm engaged primarily in retailing activity.

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  All activities involved in selling goods andservices to those buying for resale orbusiness use.

WholesalerA firm engaged primarily in wholesaling

activity.

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 RETAILING - all activities involved in selling

goods or services directly to final consumersfor their personal non business use.

WHOLESALING - all activities involved inselling goods and services to those buying for

resale or business use.

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Major source of employment and offers a

wide range of career opportunities. Perform marketing function. Enhance product’s image.  Collecting an assortment of goods and

services from a wide variety of suppliers andoffering them for sale.

Complete transactions using appropriatelocation, timings, credit policies, services and

delivery. Provide the vital link between producers and

ultimate consumers.

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CLASSES

OF

RETAIL STORE

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Department Store

Drugstore

Convenient Store

Restaurant

Supermarket