diversifying your digital marketing efforts | smx east 2013
Post on 08-Jan-2017
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Brandon Hassler
@BrandonHassler
@97thfloor
Diversifying Your Digital Marketing
@BrandonHassler
● Founded in 2004● Located in Lehi, UT● Currently have about 30 employees● Work w/ medium to enterprise clients
About 97th Floor#SMX #12B
@BrandonHassler
We Elevate These Guys#SMX #12B
@BrandonHassler
Billions of dollars are spent every year to market in Google search. There is no doubt that Google can be a large source of traffic.
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@BrandonHassler#SMX #12B
@BrandonHassler#SMX #12B
@BrandonHassler
Infographics are a great source for social signals, traffic, and links from other blogs.
What about slicing it up into slides?
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@BrandonHassler#SMX #12B
@BrandonHassler
SlideShare brought in a few hundred extra visits
Even though users viewed the data on Slideshare, they still took the time to review the
infographic
Generally traffic from social sites like Facebook and Twitter have at least a 90% bounce rate. Visits from
SlideShare only had a 64% bounce rate. That means SlideShare users stay on your site longer.
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@BrandonHassler
Don’t just display your company’s logo at the end.Get them to your site!
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@BrandonHassler#SMX #12B
http://www.slideshare.net/DrugRehabdotorg/celeb-drugmeltdown8slideshare1
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http://www.slideshare.net/SoleraNetworks/how-safe-is-your-social-network
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http://www.slideshare.net/AmericanGolf/pinterest-slideshare-23114621
@BrandonHassler
Encourage the user to share your slides.Take advantage of Twitter.
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@BrandonHassler#SMX #12B
http://www.slideshare.net/Venafi/evolution-ofcyberattacks
Every cool stat on this SlideShare had a Twitter symbol you could click on to tweet that stat.
@BrandonHassler#SMX #12B
Each Twitter icon will tweet out a unique fact
@BrandonHassler#SMX #12B
@BrandonHassler
36,000 Repins! That’s an awesome graphic!
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@BrandonHassler
And how much traffic came to the site?
Only 3,651 views...
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@BrandonHassler
What Infographics Display:●Specific, industry related information●A lot of information in one graphic●Not necessarily the most interesting of content
What Pinterest Wants:●Great ideas that apply to life/Inspiration●Steps and instructions●Graphics that will guide them through life
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@BrandonHassler
Instructographics
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@BrandonHassler
This DIY brought in over 210,000 repins!
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@BrandonHassler
Size Does Matter
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@BrandonHassler
Every instructographic should be at least 500 px wide and 2,500 px long.
But no longer than 5,000 px.
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@BrandonHassler
Hard to read?
Perfect!
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@BrandonHassler
Correctly sized graphic...
151,733 views. Much better.
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@BrandonHassler
Best time to post on Pinterest?
5 AM & 5 PM Eastern Time
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@BrandonHassler
Thank You!
Follow Brandon
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