diversity marketplace offering

Confidential & © Barkers

Gamiel Yafai07738 394118

DIVERSITY MARKETPLACE

DIVERSITY MARKETPLACE

We aim is to help our clients

■ Improve internal awareness and ownership of Equality and Diversity

■ Improve the way they attract talent from different diversity strands

■ Build more robust relationships with the communities that they represent

DIVERSITY PRACTICE

Client Internal support■ Diversity Research■ Diversity Policy development and strategy■ Diversity Good Audits■ Diversity Training■ Diversity Collateral■ Diversity Tools – Diversity Online■ Diversity Media Planning

Client External Support■ Diversity Plus (Database)■ Ambassador Programmes■ Diversity Events – Senior appointments■ Social Marketing

Additional Support

12 ASSOCIATES

■ Wide ranging experience covering all the Diversity strands and at all levels

■ Gender■ Race■ Age■ Disability ■ Ethnicity ■ Sexual Orientation

INTERNAL CLIENT SUPPORT

DIVERSITY RESEARCH

To gather perceptions of minority ethnicgroups, disability groups and sociallyexcluded groups towards our clients asemployers/potential employers

DIVERSITY RESEARCH

■ First Direct■ Norwich Union■ RAC■ Office of National Statistics■ Crown Prosecution Service■ Welsh Assembly■ Northampton County Council ■ East Midlands Ambulance■ South West York’s Mental Health Trust

DIVERSITY STRATEGY

Diversity Policy and Strategy development

DIVERSITY GOOD PRACTICE AUDITS

■ Alton Towers■ Historic Royal Palaces■ Websense■ NHS Lanarkshire

DIVERSITY TRAINING

Introduction to Diversity Business Case for DiversityHarassment & BullyingHuman RightsDignity at WorkDignity and DiversityCultural AwarenessReligion & BeliefInduction Programmes

Coming soon

The Equality Suite

DIVERSITY TRAINING

The Equality Suite

Built with the Equality Bill in mind

Training assessable to everyone

Small, medium and large organisations

Online, classroom, one to one and in-house

Can be bespoke to the individual needs of any organisation

DIVERSITY TRAININGDiversity Training

DIVERSITY COLLATERAL

■ Strategy Documents■ Good Practice Brochures■ Internal Promotional Posters■ Celebration Posters

DIVERSITY TOOLS

■ Diversity Online

MEDIA PLANNING

■ We prepare media plans to suit the diverse needs of clients and Recruitment Advertising Agencies

■ Bernard Hodes■ Work Communications

EXTERNAL CLIENT SUPPORT

DIVERSITY PLUS (DATABASE)

■ 6,000 Organisations supporting Diversity Strands

■ Black and Asian support organisations■ Black and Asian women’s groups■ Places of worship e.g. mosques, temples and

gurdwaras■ Disability centres / associations■ Eastern European organisations■ Women's networks & employment projects■ Lesbian, gay, bisexual and trans - gender

associations■ 650 University Societies

DIVERSITY PLUS

■ What are the benefits of Diversity Plus?

■ Direct contact with minority communities through organisations they trust and use daily

■ Position your organisation as an employer of choice amongst under-represented groups

■ Access ‘hard to reach groups’, such as Asian women, or emerging communities

■ Provide more information than can be given through traditional advertising

■ The most cost effective way to reach minority groups either locally or nationally

DIVERSITY EVENTS

■ Recruitment Events – Senior appointments

■ Ambassador Programmes

■ Consultation Events

AMBASSADOR PROGRAMMES

■ To help change any negative perceptions about clients that are held within the communities.

■ To help promote the client in a positive light to potential employees■ To help support with the recruitment of people from diverse

backgrounds by dispelling negative myths and offering advice■ For consultation on policies, strategies and actions that impact on

their communities. Such as the Race equality scheme and action plan

■ To run research projects to gain a better insight into the needs of the communities

■ To test documents, adverts and other collateral which impacts on the community

■ To identify other local community events that clients can participate in

SOCIAL MARKETING

Race Campaign – Scottish ExecutiveAnti Smoking - HullObesity - NewhamRetinopathy – Tower Hamlets

DIVERSITY SUPPORT

•Tender support•Attending Pitches•Speaking at Events•Internal Reference point•Supports Words & images

DIVERSITY FOR EVERYONE