division of communications and marketing

Division of Communications

and Marketing

•Great Start

• Perceptions and images that represent your organization

• Your essence, personality, style

• What keeps the customer coming back

• Our most important asset

• What it is NOT:

– NOT just a name, logo, a tag line, or a radio jingle

– NOT something only marketing worries about

– NOT a luxury for the most affluent organizations

• A brand promise is the commitment to deliver made between that brand and its audience

What is a brand?

Presentation & appearance

Way-finding

Cleanliness

Care environment

E-Marketing

Website

Social media

Mobile marketing

DIGITAL CHANNELS FACILITY

BUSINESS AND

COMMUNICATION TOOLS

Advertising

Public Relations

Collateral

Direct mail

Publications

Forms

Patient bills

Staff attitude

Staff knowledge

Staff presentation

Service response & follow-up

EMPLOYEE AND

PHYSICIAN INTERACTION

BRAND

A Typical Composition of Brand

A Plausible Definition of Brand

BRAND EXPERIENCE

• Employees are the most visible and impactful aspects of an organization.

• A brand is determined by:– The quality of service

– The experiences of our customers (patients, students, the community, etc.)

• It is your job to deliver our brand promise: Making the promise is easy. Keeping it is the hard part. One can make a promise with words. But it can only be kept through actions.

You Control the Brand

Communications and Marketing Services

Learn more at augusta.edu/dcm

Websites You Need to Know

augusta.edu

students, community, faculty

Websites You Need to Know

augustahealth.org

Patient/Consumer Site

Websites You Need to Know

paws.gru.edu

Employees only

Employee Communications—JagWire

Learn more at jagwire.augusta.edu

https://www.youtube.com/watch?v=cY32ruyMLGw

Brand Site

Learn more at augusta.edu/brand

How do you get connected?

@AUG_university @AUG_Health @gachildrens

Welcome Jaguars!

https://youtu.be/hxYDpg9FhEM

Contact DCM

augusta.edu/dcm

marketing@augusta.edu

706-721-7406