"diwali dil se" with asus

Presented by: ADG Online Solutions

“Diwali Dil Se”

with ASUS

THE STORY BOARD”

ASUS thought build a community of prospects and to drive sales around the ocassion of diwali

TO do the Online Activity...

DIGITAL!

ADG!!

ASUS & ADG had a deep thought over : How Can we Bring this life online?

After rounds of discussions...ADG put in the strategy in place!

THE STRATEGY

Run contests creating brand awareness

Engage with the right audience

Building insightful brand content

Understand consumer sentiments

Leverage influencer relations

Social Media

App development

Promotion through SM channels

Display branding

Banner ads on high yield websites

Google Search

Contextual Ads, Remarketing and

Targeting thru mobile

Digital Biosphere....

Saviours of success:

Social Media

Contest

Branded Content

DisplayBlogging

Content SharingPaid Search

Less span of time

App reaxh to maximum audience

Get the maxoimum re-tweets in Twitter

Drive Maximum sale with the promotion

Achieve High CTR rates

ENTACTMENT

WHO ARE THE GADGET FREAKERS??

TARGET MARKET

Action starts now!

The APPiness For ASUS

We created an app via which people can wish their loved ones a happy Diwali!!

the step ahead towards khushiyon ki diwali...

select the friends...

wish happy diwali to your friends with ASUS!!!

ASUS says thank

you

ASUS app posts greetings on the wall!

THE PROMOTION PILOT!

App pre launch promotion

Engagement quotient!

THE CRAZYTWITTER!

Wall of Tweets!

Tweets done during the contest!

The Retweet Collage!

#ASUSDiwaliMomentsbecame the trending topic in

Twitter!

Trending Topic

Top Trending Topic in Twitter

Tracked via Trendinalia

Top Trending Topic for 10 minutes

Activity And Engagement

30th Oct ~ 7th Nov’ 13 was the most active week in the selected period where 98 tweets were sent thereby generating maximum engagement - 998(852 Retweets and 146 Mentions).

Twitter Analysis by using ‘Konnect Social’

363

Retweets

261 Retweets228 Retweets

146 Mentions

Engagement Details

28 Followers were added on the day of

contest

228 Retweets (The content shared by followers to their

followers

146 mentions (@ASUSIndiawas mentioned in the tweets

by followers)

Engagement include retweeting your post or mentioning you in the tweet. These people out spread your message to their followers. Total Engagement is 374.9.93 % of the people you reach have interacted with your content(Retweeted).

Twitter Analysis by using ‘Konnect Social’

Most Engaged Users

Most Engaged users on the day of contest

#AsusDiwaliMoments

Twitter Analysis by using ‘Konnect Social’

ASUS was mentioned 33 times in the Tweets and Retweets

Top Keywords used in the Tweets

Twitter Analysis by using ‘Konnect Social’

KEYWORDS

88 Mentions Received On 7th

Nov’13 48 Mentions Received On 8th

Nov’13

Mention & Replies

THE FACEBOOKMANIA

FACEBOOK METRICS..

Campaign Reach :-Clicks :-1,0026 CTR :-

0.095% Impression :- 11099172

THE VIRALQUOTIENT

khushiyon ki diwali on yahoo cricket

96 million impression

s caught!

khushiyon ki diwali on NDTV

10 million impressions

caught!

khushiyon ki diwali on Ebay.in

16 million impressions caught!

khushiyon ki diwali on Bookmyshow.com

8 million impressions caught!

Highest Open rate Received!: 22.70%

THE SUCCESS METRICS

Yahoo gained 0.38% CTR Bookmyshow.com 0.30% NDTV with 0.28%Google with 0.34%ASUS “Khushiyon Ki Diwali” chosen as the trending topic InTwitter