dma friends - promoting participation and engagement with art
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Promoting participation and engagement with art
Robert Stein - @rjstein
Bruce Wyman - @bwyman
Monday, April 22, 13
Flickr Credit ~ragingwire
DALLAS MUSEUM OF ART
Monday, April 22, 13
Flickr Credit ~ragingwire
DALLAS MUSEUM OF ART
500,000 VISITORS X 6.5M PEOPLEMonday, April 22, 13
Flickr Credit ~ragingwire
DALLAS MUSEUM OF ART
500,000 VISITORS X 6.5M PEOPLE
8%
Monday, April 22, 13
HOW CAN MUSEUMS
PROMOTE ENGAGEMENT?
Monday, April 22, 13
HOW CAN MUSEUMS
PROMOTE ENGAGEMENT?
Monday, April 22, 13
HOW CAN MUSEUMS
PROMOTE ENGAGEMENT?
Monday, April 22, 13
HOW CAN MUSEUMS
PROMOTE ENGAGEMENT?
Monday, April 22, 13
GETTING BEYOND
ANECDOTAL EVIDENCE
Monday, April 22, 13
HOW DO YOU MEASURE
WHAT YOU CAN’T SEE?
Flickr Credit ~liquoredonlife
Monday, April 22, 13
ENCOURAGING VISITORS
TO SELF-REPORT
Monday, April 22, 13
DALLAS MUSEUM OF ART METRICS WE CARE
ABOUT
• Repeat visits
• Diverse participation
• Increased affinity
• Ability to motivate action
Monday, April 22, 13
Provide a menu for novice visitors
CREATING A MENU
OF EXPERIENCES
Monday, April 22, 13
DMAfriendsINTRODUCING
Monday, April 22, 13
WHAT IT WAS SUPPOSED TO BE...
Monday, April 22, 13
DALLAS MUSEUM OF ART
Monday, April 22, 13
DALLAS MUSEUM OF ART
Monday, April 22, 13
DALLAS MUSEUM OF ART
Monday, April 22, 13
DALLAS MUSEUM OF ART
Monday, April 22, 13
DALLAS MUSEUM OF ART
Monday, April 22, 13
DALLAS MUSEUM OF ART
Monday, April 22, 13
DALLAS MUSEUM OF ART
Monday, April 22, 13
DALLAS MUSEUM OF ART
Monday, April 22, 13
DALLAS MUSEUM OF ART
Monday, April 22, 13
LAUNCH DAY - 1/21/2013
Monday, April 22, 13
Monday, April 22, 13
Monday, April 22, 13
Monday, April 22, 13
DALLAS MUSEUM OF ART
DOES IT WORK?
Monday, April 22, 13
Promoting participation and engagement with art
Monday, April 22, 13
Promoting participation and engagement with art
Monday, April 22, 13
Promoting participation and engagement with art
Monday, April 22, 13
Promoting participation and engagement with art
Monday, April 22, 13
Promoting participation and engagement with art
Monday, April 22, 13
Promoting participation and engagement with art
Monday, April 22, 13
Promoting participation and engagement with art
Monday, April 22, 13
Promoting participation and engagement with art
Monday, April 22, 13
DALLAS MUSEUM OF ART
FUTURE DIRECTIONS
Monday, April 22, 13
THANK YOU!
DALLAS MUSEUM OF ART
Monday, April 22, 13
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