do-it-yourself...endear, empower & mentor build a tradition yes, but not now no choose one: yes...

#DataToDollars

Session Hosts

Amy Van WyngardenVP, Peer-to-Peer Client Experience

OneCause

Joshua MeyerSr. Director, Marketing

OneCause

Katie BoonDirector of the Alamance

Regional Charitable Foundation

What is Peer-to-Peer Social Fundraising?

SOCIAL | MOBILE | FUN

On the Ground

Do-It-Yourself

Virtual Campaigns

❑ Dying to try it❑ Not sure

Choose one:

❑ Yes❑ No

Let’s take a PollHave you included peer-to-peer

social fundraising as part of any signature event?

WHY SOCIAL FUNDRAISING & GALAS

OLD TAKElimited channel fundraising

PRE-EVENT IN-EVENT POST-EVENTAwareness

Builders

Corporate Engagement

Ambassador Fundraising

Gallery

Social Feeds

Recognition & Results

Capture the “After Glow”

Final Fundraising Push

PRE-EVENTAwareness

Builders

Corporate Engagement

Ambassador Fundraising

TOP IDEAS: AwarenessBuilders

Amy

1. Favorite photo2. Video challenge3. Matching Campaign

TOP IDEAS: CorporateEngagement

Josh

1. Matching Drive2. Corporate Team Fundraising3. Corporate Contests

TOP IDEAS: Ambassador Fundraising

Amy

1. Voting/Donation Challenges2. Tickets, Tables, Sponsorship3. Individual Fundraisers

CLIENT SUCCESS: Alamance Regional Charitable Foundation Katie

Total Raised: $144,809

Amount Raised by Top Belle: $48,608.86

# of Donations: 924

Ticket & Sponsorship Sales: 232 sold

1. Identify Ambassadors

2. Set Goals

3. Define ContestElements

4. OnboardAmbassadors

MEET & GREET THEM

Roll out red carpet

Choose the right place

Involve past Ambassadors

Hire a photographer

ENDEAR THEM

EMOWER THEM

GO BIG

PROMOTE

5. AnnounceWinner with Care

6. Celebrate!

Design a Program Right for You

Choose the Right Technology

Choose the Right Ambassadors

Endear, Empower & Mentor

Build a Tradition

❑ Yes, but not now❑ No

Choose one:

❑ Yes❑ Maybe

Let’s take a PollAre you interested in learning more about how you can

add social fundraising to your events?

WRAP UP

Questions?