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Do you speak emoji?Learn how to use social media to attract and retain millennial pet parents
2 © 2018 IDEXX Laboratories, Inc. All rights reserved.
Introduction
o Why should I use social media to engage
with millennial pet parents?
o Which social media channels should I use?
o How do I create content?
3 © 2018 IDEXX Laboratories, Inc. All rights reserved.
Where to begin?
4 © 2018 IDEXX Laboratories, Inc. All rights reserved.
Millenials by the numbers
5 © 2018 IDEXX Laboratories, Inc. All rights reserved.
Which channels are right for you?
6 © 2018 IDEXX Laboratories, Inc. All rights reserved.
Set yourself up for success
o Create a plan
o Have a balanced diet
o Make it relevant
7 © 2018 IDEXX Laboratories, Inc. All rights reserved.
Make it a team effort
Share the work Be authentic Engage
News and updates
Education and
client reminders
Highlight your team
Questions?
Connect with us in Booth 2320.
View this presentation at idexx.com/socialmedia
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