does your social media measure up - yenni vance

Does Your Social Media Measure Up?@TechnologyBOOM

#YUMMY

#DELICIOUS

AWWW puppy

love!

This is a #socialeconomy and we are its exchange, Our actions or inactions

are our currency.

Right now, there are more people on Facebookthan there were on the planet two hundred years ago.

By the end of 2015, there will be more mobile

devices on Earth than

people.

Occupy Movement…

Generation C: The Connected Customer

The Generation C is not a demographic.

It’s everyone connected to your brand 24/7

Customers and MarketersPEOPLE TO PEOPLE

Generation C: The Connected Customer

Armed with new methods of gathering

information and interacting with

retailers, consumers are becoming increasingly

informed, empowered and demanding.

Brands are now people and

People are now brands.

“Your Brand is What PeopleSay About You When You’reNot in the Room”

Jeff Bezos

5 Critical Steps to Become a Connected Marketer

And Create Successful Digital Campaigns

1- Collect2- Analyze3- Decide4- Deliver5- Manage

= Successful Digital Campaign= + ROI

Without Strategy, There is no ROIWithout Strategy, There is no ROI

I want to ______________ somethinginspire

learn

transform

sale

change

How toMaximize Your Campaignsand Marketing Results?

INTEGRATION

From STRANGERS to CUSTOMERS to FANS

The Recipe for Becoming a Connected Marketer

ROR (Return on Relationships)

If you want to continue to reach your market in this social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship.Listen

Make it be about THEM

Ask “How Can I Serve YOU?”

Aim for Ongoing Engagement

Know the People in Your Audience

http://www.tedrubin.com/return-on-relationship-the-new-measure-of-success/

Personal

ization!

“People will forget what you said, people will forget what you did, but

people will never forget how youmade them feel.”

Maya Angelou

You are more than a strategist….. You are a conductor who willorchestrate change.

If you can STOP, LISTEN. LEARN and ENGAGEnot only you will see and increase on ROI (return on Investment) but also aROR (Return on Relationships) which means a new generation of fans and advocates.