donne e tacchi - diverse nazioni, divese attitudini
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High Heel surveycountry comparison
Berlin, 23/07/2012
Online-survey carried out by Zalando and ResearchNow from 16th July – 18th July 2012 amongst 3,264 female participants.
10% 22%
26%
7%
36% I love high heels and wear them constantly.I like to wear high heels.I wear high heels on certain occasions.I wear high heels rather re-luctantly and only when I have to.I wouldn't touch high heels with bargepole.
High Heel wearers and High Heel rejecters
10.04.2023
How do you generally feel about high heels?
2
7%25%
22%14%
33%
25%
26%19%
5%
25%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 200%
5%
10%
15%
20%
25%
30%
FranceGermanyItaly
At what height of the heel is a shoe aHigh Heel?
10.04.2023
At what height of the heel is a shoe defined as a high heel?
FR: 17% agreeDE: 25% agreeIT: 28% agree
cm
High heels are defined by the fact that the heels of the shoes are at least 10 inches high.
(source: http://www.damenschuhlexikon.de/ 07/2012)
20/07/2012 3
respondents
10.04.2023
About how many pairs of shoes do you own in total?How many of these are high heels?
How much did your most expensive pair of high heels cost?
Shoes and High Heels at homeAn average:
20/07/2012 4
Shoes at home…
15
28
22
High heel of these…
8
9
16
The most expensive pair cost…
108,90€
112,92€
142,26€
10.04.2023
Which type of high heel do you like to wear most?(Multiple answers)
Most favorite high heel models
20/07/2012 5
Ranking
Pumps 53%Wedge 42%Boots 42%Sandals 41%Ankle boots 38%Plateau 27%Peeptoes 26%
Pumps 67%Wedge 30%Sandals 27%Ankle boots 25%Peeptoes 23%Boots 19%Plateau 19%
Pumps 49%Wedge 42%Sandals 42%Boots 39%Plateau 35%Peeptoes 35%Ankle Boots 29%
1.
2.
3.
4.
5.
6.
7.
black
red
silver
grey
white
purple
petrol
green
pink
turquoise
orange
yellow
10.04.2023
What are your most favorite colors for high heels?(Multiple answers)
Most favorite colors for high heels
20/07/2012 6
Ranking94%34%33%31%22%19%16%10%10%7%7%6%5%3%3%2%
90%22%21%19%19%15%15%7%7%6%6%5%5%5%3%3%
88%31%23%21%21%20%18%18%13%9%9%8%8%8%5%4%
red
white
silver
gold
blue
pink
purple
turquoise
petrol
orange
green
black
brown
beige
grey
yellow
pink
purple
silver
turquoise
green
petrol
orange
gold
yellow
black
brown
beige
red
grey
blue
white
beige
blue
brown
gold
10.04.2023
What are your most favorite materials for high heels?(Multiple answers)
Most favorite materials for high heels
20/07/2012 7
Leather 74%
Patent Leather41%
Suede30%
Imitations lether30%
Textile18%
Velvet15%
Plastic15%
Denim12%
Satin11%
Cotton10%
Silk7%
Leather82%
Suede39%
Imitations lether24%
Patent Leather16%
Textile13%
Velvet9%
Satin8%
Cotton7%
Denim5%
Plastic5%
Silk5%
Leather69%
Suede47%
Patent leather33%
Satin22%
Textile22%
Imitation leather21%
Velvet17%
Silk12%
Cotton12%
Denim8%
Plastic5%
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Ranking
10.04.2023
With what clothes do you like to combine high heels the most?(Multiple answers)
High heels are combined with…
dresses
jeans
skirts
pants
tops
sweaters & cardigans
mini skirts
blouses
shorts
overalls
0% 40%80%
80%
65%
58%
56%
38%
30%
29%
28%
20%
15%
20/07/2012 8
dresses
shirts&tops
jeans
pants
blouses
sweaters & cardigans
skirts
mini skirts
shorts
overalls
0% 50% 100%
82%
39%
24%
16%
13%
9%
8%
7%
5%
5%
dresses
jeans
pants
skirts
mini skirts
blouses
shirts & tops
shorts
sweaters & cardigans
overalls
0% 20% 40% 60% 80%
71%
55%
51%
49%
33%
31%
30%
20%
12%
8%
40%
60%
40%
60%
20/07/2012
26%
74%
appearancecomfort
If you have to decide: What is more important for high heels? The appearance or the comfort?
What is more crucial,appearance or comfort?
9
20/07/2012
Flat shoes as back up?
Do you often carry a back up pair of flat shoes with you when you are wearing high heels?N=679
76%
24%
10
62%
38%
Ja Nein
54%
46%
20/07/2012
59%
41%
Do you sometimes buy a pair of high heels because they are simply beautiful although they are also uncomfortable? N=679
Buy those beautiful pair of high heels although they are pretty uncomfortable?
11
51%49%
Ja Nein
66%
34%
20/07/2012
59%
41%
Doctor's advice important?
Would you give up wearing high heels on the advice of your doctor?N=679
12
51%49%
Ja Nein
19%
81%
20/07/2012
on a date
at a night out
on festive occasions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
63%
69%
77%
on the playground
cleaning
cycling
0% 20% 40% 60% 80% 100%
70%
74%
76%
In what situations do you find it appropriate to wear high heels?(Multiple answers)
In what situations do you find it totally inappropriate to wear high heels?(Multiple answers)
appropriate situations Inappropriate situations
High heel situationsTop 3
13
on a date
at a night out
on festive occasions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
60%
75%
83%
on the playground
cycling
cleaning
0% 20% 40% 60% 80% 100%
79%
81%
85%
on a date
at a night out
on festive occasions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
62%
75%
77%
even when there is snow and ice
cycling
cleaning
0% 20% 40% 60% 80% 100%
64%
67%
78%
20/07/2012
80%
20%
Is it okay if…
Is it okay if the woman wearing high heels is taller than the man?
14
61%
39%
…the woman wearing high heels is taller than the man?
yes no
49%52%
2%11%
20/07/2012
„I can‘t concentrate in flat shoes!“
The sentence could have been mine!
Sometimes I also prefer wearing high heels to feel more confident and secure.
In high heels I could barely concentrate on just walking and nothing else!
It does not matter if I wear high or flat shoes, I can concentrate anywhere and anytime.
Victoria Beckham and high heels.
5%
16%
13%
15
18%
7%
22%
53%
60%66%
27%
High heels with massage function
An adjustable heel
0% 20% 40% 60% 80% 100%
46%
54%
20/07/2012
Revolutionary high heel inventionsTop 2 anwers:
What would be a revolutionary invention for high heels?N=674
16
High heels with massage function
An adjustable heel
0% 20% 40% 60% 80% 100%
40%
50%
High heels with massage function
An adjustable heel
0% 20% 40% 60% 80% 100%
39%
48%
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