don't be afraid to go beta: how to web 2.0
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Don’t be afraid to go beta:How to Web 2.0
Andrea Mercado, Reading Public Library
Rhode Island OLIS CE 12/6/2007
CC
Licensed by Ben S
tanfield :: http://flickr.com/p
hotos/acaben/562140
565/
Star Trek - “The Enemy Within” :: Season 1 - October 6, 1966 :: http://www.trishbennett.net/jtk/enemywithin.html
So wait, what’s he doing here?!
Priceline.com
World of Warcraft
Over the H
edge
Boston Legal
Miss C
ongeniality
Bingo Time! – 5 minutes
Yup, you’re getting up and moving around Introduce yourself if you don’t know someone IF Yes, have person initial square Each square must be a different person “I think so…” == Yes Yell “BINGO!” For serious, there are 2 *prizes*
So wait, what did we just do?
Social networking, just IRL (In Real Life) Tagging, kinda (Probably) met some people we didn’t know Some people won some nifty prizes! It was beta, for me at least
Learning Web 2.0 23 Library 2.0 Things
Created by Helene Blowers, Public Services Technology Director for the Public Library of Charlotte & Mecklenburg County (PLCMC). :http://snipurl.com/23librarythings Week 2: consider WordPress.com as a blog option
15 minutes a day FREE Bite-sized, digestible bits of Web 2.0 Customizable for your library Add your own/adapt other Discovery Exercises for
Facebook, MySpace, Second Life, etc.
More than just an account
"The biggest obstacle to learning something new is the belief that you already know it."
-- Zen philosophy
Make the time to do more than just push the buttons...
Star Trek - “The Enemy Within”
Shiny, candy-like buttons!
…to avoid using the wrong tool for the job…
Star Trek - “The Enemy Within”
But it’s
*AWESOME*! Snrk!
…resulting in frustration, wasted time, and wasted resources.
Star Trek - “The Enemy Within”
What now?
Fuzzy, weirdly
cute, and useless to us, Cap’n!
The logic astounds
!
You know what… now how?
Start with a goal, plan to get there Small, action-directed committee
(could just be you, but +1 minimum is nice) What do you have? What you want to have? What’s the best tool/site/service to use? Can you implement & sustain it?
Plans are your friendsThey conserve time, money and resources.
Tech staff are your friends, too
Star Trek - “The Enemy Within”
Overcoming obstacles
Star Trek - “What Are Little Girls Made Of?” :: Season 1 - October 20, 1966 :: http://www.trishbennett.net/jtk/whatare.html
#1 tip for ultimate beta comfort
HAVE A PLAN. PLANS ARE GOOD.
Plan: Sample Simple Timeline
Planning Form small “committee”Goal setting/planning meetingWho are your process staff? Include Tech!Timeline
Assess Patron & staff interviews/focus groups/surveyWhich tools fit our goal? Who’s using it? What is the culture?Are other libraries doing it? How? Is it working?Where will you use it? Internally or publicly?
Build Configure settingsPlay with a sandbox version, tweakDevelop process & policies
Plan: Sample Simple Timeline
Train Process & policiesHow to use the tool/site/service
Launch/Promote
Newsletter, newspaper article, handouts, word-of-mouth, bookmarks, classes, tutorialsEducate public on new feature, as necessary
Track/Reassess
Keep track of service changes/new featuresCheck in with stakeholders: is it working?Tweak as necessary
Privacy: things to think about
“The difficulty … in considering the Library 2.0 idea is that libraries and Web 2.0 services are based on serving two very different essential activities, and those activities have an opposite relationship to privacy.”
-- “The Central Problem of Library 2.0: Privacy” http://libraryjuicepress.com/blog/?p=68
Now while I love Tim Gunn…
http
://sn
ipur
l.com
/tim
gunn
…sometimes you just can’t make it work.
You might need to go back and try something different…
…but learning from mistakes is good. That’s why beta’s so cool.
Again?? You’re kidding
me, right?!
BETA!!!
3 Zen Mantras of Beta
Immerse & Educate thyself! Knowing the culture == Knowing the tools
Goals are the keyJust like providing any other library service
Plans are your friendsActionable but flexible, based on your goal
Credits & Assorted Sundries The Official William Shatner web site
http://www.williamshatner.com/ Neil Gorman: Comicology podcast
http://comicology.net/ David Scrimshaw: Human Bingo
http://snipurl.com/humanbingo So many William Shatner pics!
Thank you, Trish Bennett!http://snipurl.com/williamshatner
Shatner commercial for World of Warcrafthttp://snipurl.com/shatnerwow
Further Interactions
“unintended consequences - the good kind” by Beth Dunn, Small Dots http://snipurl.com/bethdunn
SNS Logic Model A - Should My Organization Use a Social Network Site? http://snipurl.com/logicmodels
Using Social Media to Grow Your BusinessFREE Webinar Friday, Dec 7, 2007, 1:00 P.M.Register: http://snipurl.com/socmedwebinar
Questions? Comments?
Andrea MercadoReference & Techie LibrarianReading Public Library, Massachusettshttp://www.readingpl.org
See also: http://www.LibraryTechtonics.info http://www.PLABlog.org http://www.slideshare.net/andreamercado
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