don't tell me who you are, show me! todd wheatland, vp of thought leadership, kelly services
Post on 20-Aug-2015
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Brands
Consumers
Markets
Individuals
BEFORE
NOW
POWER TARGET
Surveys/Research
Big Data
TOOLS
Talent IndividualsEMPLOYER Big Data
Brands
Consumers
Markets
Individuals
BEFORE
NOW
POWER TARGET
Surveys/Research
Big Data
TOOLS
Mass Media
?
CHANNEL
Talent IndividualsEMPLOYER Big Data ?
- Journalist = Academic = Employee
- Less About Connections, More About What They Connect About
- Make Your Employees Heroes
PEOPLE “TRANSACT” WITH COMPANIES
IN THE ABSENCE OF SOMEONE TO BUY FROM,
THEY’LL TAKE RECOMMENDATIONS FROM STRANGERS
PEOPLE “BUY” FROM PEOPLE
Make a Connection
Culture BrandingBelief:The Most Engaged Employees are those that fit within the Organisational Culture
“Our goal should be to accurately depict ourselves knowing good and well that for the right person, we will absolutely be their best place to work.”
Culture Branding
- Determine the Culture Brand- Promote it consistently through every channel- Promote it INTERNALLY as well – reinforce the culture- Encourage Employees to Discuss, Share
It’s not about Changing your Culture. It’s about Understanding and Leveraging it to Attract Passionate and Best-fit Employees.
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