doubleclick dynamic remarketing case study

Agenda

Agenda• See Think Do Care

Agenda• See Think Do Care

• Customers care online

Agenda• See Think Do Care

• Customers care online

• Case Study

Dynamic Creatives

Dynamic Creatives• Ad Formats

Dynamic Creatives• Ad Formats

• Logic of Product Impression

Dynamic Creatives• Ad Formats

• Logic of Product Impression

• Special offers, promotions and sales

Dynamic Creatives• Ad Formats

• Logic of Product Impression

• Special offers, promotions and sales

• Content personalization

Ad Formats

Control number of displayed products

Ad Formats

Control number of displayed products

Similar products

Ad Formats

Control number of displayed products

Similar productsExpanding product

information

Ad Formats

Control number of displayed products

Similar productsExpanding product

informationTime limits forspecial offers

Ad Formats

Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives

Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives

- Cost per click decreased by 12%

Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives

- Cost per click decreased by 12%

- Conversion rate increased by 55%

Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives

- Cost per click decreased by 12%

- Conversion rate increased by 55%

- Conversion cost decreased by 53%

Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives

- Cost per click decreased by 12%

- Conversion rate increased by 55%

- Conversion cost decreased by 53%

- Traffic decreased by 49%

Audience

Audience

• Customer segmentation in DoubleClick

Audience

• Customer segmentation in DoubleClick

• RFM - analysis

Audience

• Customer segmentation in DoubleClick

• RFM - analysis

• CRM - data

Compare the features of remarketing

The advertising budget

The cost of conversion

Number of sales

The average cost per click DoubleClick

+18%

The average conversion rate

+202%

СПАСИБОЗА ВНИМАНИЕСергей Романов

s.romanov@promodo.compromodo.ua

Thus, using dynamic remarketing eliminates the need to:

Thus, using dynamic remarketing eliminates the need to:

• Create remarketing audiences for each product category;

Thus, using dynamic remarketing eliminates the need to:

• Create remarketing audiences for each product category;

• Launch a large number of advertising campaigns;

Thus, using dynamic remarketing eliminates the need to:

• Create remarketing audiences for each product category;

• Launch a large number of advertising campaigns;

• Change creatives constantly: products, prices, and so on.

The Results1) Reduce the budget spent to attract new visitors

to the site by 5 times;

The Results1) Reduce the budget spent to attract new visitors

to the site by 5 times;

2) Gain more targeted traffic from users, directly

interested in purchasing products.