doug kessler - insane honesty in content marketing

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INSANE HONESTY IN CONTENT MARKETING

Doug Kessler

Co-founder, Velocity Partners

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Total, proactive honesty.

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Volunteeringweaknesses unasked.

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Insane honesty.

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Insane honesty signalled:1. She caredabout us having a great time.

2. We could trust everythingshe said about the positives.

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Normal honesty is simply ethical and professional.

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‘Insane’ honesty is a choice.

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Actively seek out your weaknesses and share

them openly.

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Actively seek out your weaknesses and share

them openly.

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Insane honesty is putting your worst foot forward.

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Why insane honesty?Six reasons.

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Why insane honesty:

1. It surprises and charms

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"There's a stone where our soul once was. Enjoy this sponsored content.”

The Oniondisclaimer for their native advertising

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Why insane honesty:

2. It signals confidence

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Why insane honesty:

3. It builds trust

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Harvey Residential, Estate Agent

“Not a very nice one bedroom flat but like the budgie it’s cheap; open plan, has a well used kitchen, and if you can call it this – a small lounge.”

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Why insane honesty:

4. It alienates less likely buyers

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Kessels KramerHans Brinker Budget Hotel, Amsterdam

Kessels KramerHans Brinker Budget Hotel, Amsterdam

Kessels KramerHans Brinker Budget Hotel, Amsterdam

Why insane honesty:

5. It attracts ideal prospects

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How do you market an office building that looks like this?

Ugli Campus, Wood Lane, London

Why insane honesty:

6. It focuses you on battles you can win

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Why insane honesty?1. It surprises and delights2. It signals confidence3. It builds trust4. It alienates less likely buyers5. It attracts ideal prospects6. It focuses you on battles you can win

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Actively seek out your weaknesses and share

them openly.

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Go out and put yourworst foot forward.

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Thanks.

@DougKesslerVelocityPartners.co.uk

“We know, we know. He is adorable. All small and yellow and fluffy…

…Don't be fooled. Yes, he is a great listener. But inside that innocuous adorable blonde package exists tons - indeed, whole square miles - of naughty. “

“Want your kids to grow up with a full complement of fingers and toes? Not the dog for you.”

“He's super loyal, easy in the house and a lot of fun but he's a little rough around the edges. Actually he's kind of a jerk. But he's a jerk we believe in…”

“The highest ranked [most candid] companies have consistently outperformed the market on average by 6.0 percent over the past decade and by 9.5 percent over the past five years.”

2014 Rittenhouse Rankings CEO and Candor & Culture Survey

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If logos were honest By Viktor Hertz

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– Viktor Hertz

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– Viktor Hertz

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