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ASSOCIATION FORUM CONTACT:
2018 MEDIA KIT
Brittany ThompsonMedia Director(352) 333-3452bthompson@naylor.com
MEDIA KIT
associationforum.org
Chief Staff Executive/President - 20.0%
No. 2 executive (COO, CFO) - 8.8%
Director/Vice President - 32.3%
Manager - 23.5%
Staff Specialist - 9.2%
Other - 6.2%
Purchase Authority:Recommend Specific Products/Services - 71%
Prepare/Approve Budgets - 63%
Review Products/Services - 61%
Make Final Purchase Decision - 45%
Less than $500,000 - 6.2%
$500,001 to $1 million - 5.8%
$1 to $2.5 million - 11.5%
$2.5 to $5 million - 21.4%
$5 to $10 million - 20.2%
$10 to $20 million - 14.4%
More than $20 million - 20.6%
Association Forum is the “association of associations” headquartered in Chicago serving a national and international community of members. We supply educational programming, professional development interest groups and networking events for the leaders of more than 1,600+ associations and more than 4,000 individual members.
80% of Association Forum member
organizations are national/international in scope.
66% of the events held by Association Forum member associations are outside of
Chicagoland are attended by more than 5.5 million people.
MEMBER’S ASSOCIATION BUDGETS: OUR MEMBERS:
ABOUT ASSOCIATION FORUM
BY THE NUMBERS: 66+34+z89+11+zOur member’s organizations spend nearly $2.6 billion on conferences, conventions and meetings annually.
Of the total $10.3 billion in annual Chicagoland expenditures, approximately $947 million is spent annually on printing, information tech services, web design, accounting and legal fees.
MEDIA KIT
associationforum.org
73+27+z12+88+z47+53+z
*Results based on 2017 FORUM reader survey.
MEMBERS CONTINUALLY RANK FORUM MAGAZINE AS A TOP MEMBER BENEFIT.*
61% read FORUM magazine for at
least 15 minutes.
47% shared an article/issue with a colleague,
staff, or more.
12% visited advertiser’s website as a result of
seeing their ad in FORUM.
73% perceive companies that
advertise in FORUM as more supportive
of their industry than those who don’t.
Members rate the QUALITY OF WRITING
as the top feature for FORUM magazine.
61+39+z61% 47% 12% 73%
“ FORUM is my resource on association hot topics, trends and opinions of key industry leaders. There is always a reference I can share with my staff, colleagues and volunteers!”
- Ed Dellert, American Society for Gastrointestinal Endoscopy, Chief Policy and Learning Officer
“ If I get through FORUM Magazine and I don’t flag an article to save or to pass on to someone else, then I tell myself to slow down and re-read because there is always a takeaway!”
- Pauli Undesser, Water Quality Association, Executive Director
MEDIA KIT
associationforum.org
MEDIA OPPORTUNITIESFORUM MagazineThe official magazine for Association Forum members. Distributed 9x/year.
Mobile FORUMA digital version of FORUM magazine that is available through our mobile app.
Careers at associationforum.orgBe seen in the careers portal of our website that is visited by over 25,000 members per month!
CEOnly® eNewsletterOur informative eNewsletter that is delivered to CEO members on a quarterly basis.
associationforum.orgUtilize the Association Forum website in order to showcase your company to our members.
Holiday Showcase® Program GuideIncrease your exposure in front of our members at the annual Holiday Showcase in December.
FORUM eAlertAn eblast that is sent out letting members know whenever a digital edition of FORUM is available.
This Week and Education Alert eNewsletterDeliver your message to more than 4,000 members every Monday (This Week) or Thursday (Education Alert) of the year.
NEW Association Forum Mobile AppAdvertise using Video and Banner ads on the Association Forum Event App.
MEDIA KIT
associationforum.org
1x 3x 6x 9x
Full Page $3,400 $3,260 $3,100 $2,850
Two-Thirds Page $3,150 $3,000 $2,850 $2,700
Half Page $2,850 $2,750 $2,600 $2,450
Third Page $2,450 $2,325 $2,200 $2,095
Quarter Page $2,150 $2,075 $1,950 $1,850
Two-Page Spread $6,300 $6,000 $5,700 $5,350
Half Spread $5,250 $5,050 $4,725 $4,400
All prices listed net.
4-COLOR RATES
PREMIUM POSITIONS
EXCLUSIVE POSITIONS
1x 3x 6x 9x
Cover 4 $4,875 $4,500 $4,150 $3,850
Covers 2 & 3 $4,375 $4,000 $3,650 $3,350
OTOC $3,750 $3,600 $3,400 $3,175
CONTENT SPREADS:
Become a thought-leader among your peers and display your content side-by-side with your ad in this unique new position.
Three-Page Spread: $6,800
Two-Page Spread: $4,700
• Editorial must be at least 300 words per content page
• Each content page may include 2 images
• Three-Page Spread must follow a content-ad-content format
• All editorial is subject for review by Association Forum
*Digital option also available
1x 3x 6x 9x
Inside Front Cover Fold Out $9,750
Print Bellyband* $7,960
MEDIA KIT
associationforum.org
FORUM DIGITAL EDITIONHOLIDAY SHOWCASE PROGRAM GUIDE DIGITAL EDITIONIn addition to print, each issue of FORUM magazine and the Holiday Showcase Program Guide are archived online and available digitally. Make sure your company has a lasting online presence by taking part in one of our digital options.
FORUM DIGITAL AND MOBILE ENHANCEMENTS:
MULTIMEDIA:
$1,250 per issue
VIDEO:• 100 MB maximum file size
• For optimal performance across our platforms, we recommend that videos be 4 minutes or under. You may send longer videos as long as they are under the maximum file size. However, you may encounter performance/buffering issues with the video
• Video should include at least ONE extra second of play, as clipping may occur or appear more pronounced
• Videos must be h264 format. GTxcel can convert the following to h264:– MPEG4 (3ivx, DivX, Xvid)
– MOV (Sorenson Video 3, H263, H264, animation)
– FLV (VP6 and Sorenson Spark)– WMV (WMV, WMV2,
MSMPEG,VC-1)– AVI (Indeo, Cinepak, Motion
JPEG, MPEG)
• File name should have no spaces, use dash (-) or underscore (_) instead of spaces. If there are spaces in the filename, tracking will not be available for the element.
• To make your videos easy to find in the tracking system please be sure to name it clearly.
LEADERBOARD AD – 728 X 90
$1,650 per issue
Located above the publication, just below the top menu.
File types accepted: .jpg, .gif, animated .gif
BELLYBAND – 500 X 175
$1,275 per issue
Located on top of magazine cover.
File types accepted: .jpg, .gif
BUTTON DRAWER AD – 180 X 150
$900 per issue
Located on the left-hand menu bar.
File types accepted: .jpg, .gif, animated .gif
View past issues here: http://www.associationforum.org/forum/forum-archives
AUDIO:
Accepted Formats:• Waveform Audio (.wav)
• MPEG Audio (.mp3)
Audio File Setup• 100 MB maximum
• Filename should have no spaces, use dash (-) or underscore (_) instead of spaces. If there are spaces in the filename, tracking will not be available for the element.
STATIC BLOW-IN:
$775 per issue
• Image size: suggested maximum – 500 w x 300 h pixel (smaller images are acceptable)
• Supported image type: .jpg, .gif, animated .gif
MEDIA KIT
associationforum.org
MOBILE FORUMThe interactive, mobile version of FORUM can be accessed by members before the print edition arrives in their mailbox. Take this opportunity to capture the attention of FORUM readers by utilizing animated, static or video-based sponsored blow-ins and custom welcome pages.
FORUM MOBILE APP SPONSORSHIP(All prices per month) 3 Months – $834
6 Months – $800
12 Months – $625
• Ad appears when reader downloads the FORUM App from the store
• Ad appears when reader opens the digital issue of FORUM
• Ad appears on the footer of every page
FORUM eALERT ADVERTISEMENT9 Issues: $6,500 | 6 Issues: $4,500 | 3 Issues: $2,500
• Include your ad on the email that is sent letting members know that the digital edition of FORUM is now available
• Specs: 160x600 banner with link
• Limit two advertisers per issue
FORUM 2018 - 2019 EDITORIAL CALENDAR
associationforum.org
MONTH EDITORIAL AND EXTRAS SPONSORED CONTENT/ VALUE ADDEDDESTINATION
FEATURESAD
CLOSING
JUNE/JULY Marketing/Communications Bonus insert at Forum Forward
All business service providers who advertise in this issue and cater to marketing, communications and publishing will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and logo inclusion. Midwest Meeting 4/12/2018
AUGUST HR/Leadership Forum Forward Post-Event Coverage
Annual Directory: All half-page and full-page advertisers in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word description, a property/destination photo or company logo, with ad placement adjacent.
Resource Guide Focus 6/15/2018
SEPTEMBER Education & Program Development
All speaker bureaus, elearning and LMS providers who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and logo inclusion.
All convention and conference centers who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and property photo inclusion.
Chicago Meetings 7/13/2018
OCTOBERInformation TechnologyHow can associations bridge the disconnects between technology solutions and implementations, as well as the various departments working to implement them?
All Association Technology companies who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and headshot inclusion.
Partner Destination Meetings (Focus on suppliers in
destinations represented by
Partners)
8/9/2018
NOVEMBER/DECEMBER
Holiday Showcase Preview; Fundraising & Sponsorship
Bonus Distribution at Holiday Showcase®.Holiday Showcase Preview (Exhibitor
Focus)9/13/2018
JANUARY/FEBRUARY
Meeting Planning
All convention and visitor bureaus who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and destination or property photo inclusion.
All hotels who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and property photo inclusion.
Southeast Meetings 11/19/18
MARCH Membership All AMS, CMS and online community providers who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and logo inclusion. Northeast Meetings 1/11/19
APRIL Governance
All consulting firms who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and logo inclusion.
All business service providers who advertise in this issue will be eligible for inclusion in the new product showcase and receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250- word new* product description and logo inclusion. *New: defined as a product or release less than one year old.
International Meetings 2/8/19
MAY Finance/Operations; Forum Forward Preview IssueAll business service providers who advertise in this issue and cater to business operations (financial services, insurance providers, recruiters, job boards, etc.) will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250- word company description and logo inclusion.
West and Southwest Meetings 3/8/19
MEDIA KIT
MEDIA KIT
associationforum.org
Two-ThirdsOne-Half Page Spread One-Quarter One-Third Square
One-Half Horizontal
One-Third Vertical
One-Half Vertical
One-Half Island
FORUM FRACTIONAL AD FORMATS
TRIM SIZE: 8.375 X 10.875
SPREAD AND FULL PAGE Width Depth
Full-Page Spread (BLEED) 17 11.125
Full-Page Spread (NON-BLEED) 15.75 9.875
Full Page (BLEED) 8.625 11.125
Full Page (NON-BLEED) 7.375 9.875
FRACTIONAL Width Depth
Two-Thirds Page 4.86 9.875
Half-Page Spread (BLEED) 17 5.563
Half-Page Spread (NON-BLEED) 15.75 4.938
Half-Page Island 4.86 7.375
Half-Page Horizontal 7.375 4.938
Half-Page Vertical 3.68 9.875
Third-Page Vertical 2.35 9.875
Third-Page Square 4.86 4.938
Quarter Page 3.6 4.938
ELECTRONIC FILE REQUIREMENTS• Please supply only a print-ready PDF file. We cannot accept any
native application file formats (no MS Word, InDesign, Publisher, etc.) or any other file format. PDF must be a hi-res, print-ready file. All raster images should be 300 dpi. All fonts must be embedded.
• Do NOT include printer’s marks (crop marks, registration marks, etc.) in the file submission.
• Do NOT include a bleed with fractional ads unless specified.
• Color ads must use CMYK color only. RGB color or spot colors (such as Pantone colors) are NOT acceptable.
• Black and white ads should use black only (not 4-color). Images should be grayscale.
• We use an on-screen soft-proofing process. You are not required to send a printed proof.
BELLYBAND SPECIFICATIONS
INSIDE FRONT COVER FOLD OUT SPECIFICATIONS
For questions about submitting artwork, please contact your Naylor Account Representative.
NOTE: Trim size is 8.375 x 10.875. For bleed, extend artwork 1/8” beyond all four edges, to arrive at bleed size above. Keep all text elements at least 1/2” inside all edges. FORUM is perfect bound.
Because of the variables involvedin the application process,crossover/matchups are notrecommended between theOverlap and Underlap ends.
BAND HEIGHT 4" minimum, to a max of 1/4" less than book height An 1/8" will be used to SS books, unlessBOOK WIDTH the thickness is greater.
BOOK SPINE
5
18.0625
4.1875 4.1875
0.156250.15625
0.5 8.375 0.5
UN
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RLAP
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SPIN
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RLAP
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Front
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58 3/8
5/32
THIS
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BLEE
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8.375
Because of the variables involved in the application process, crossover/matchups are not recommended between the Overlap and Underlap ends.
An 1/8” will be used to SS books, unless the thickness is greater.
CUSTOMER:
.125 BLEED
SIZE OF THIS PANEL MAYBE REDUCED
IF BOOK DRILLS THIS PANELWILL NEED TO SHORTEN TOAVOID BEING DRILLED THROUGH
FLAP IFC IBC.125 BLEED
.125
BLE
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MAX8.25MAX
24.5
FOLD
FLU
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.1
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AFC - foldout cover
7.75
0.12
5
8.375
10.875
MAX
SPIN
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ILL
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WIT
H P
AG
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OU
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FOLD 'A' DIRECTION
MEDIA KIT
associationforum.org
Every attendee receives this program at registration and uses it in order to:
• Navigate the expo floor• Learn about education sessions• Plan their Holiday Showcase schedule
HOLIDAY SHOWCASE PROGRAM GUIDEInclude your company in the Program Guide for Association Forum’s 2018 Holiday Showcase® this December and be a part of the top-rated single-day, meetings-focused expo in the country. The Holiday Showcase Program Guide is distributed electronically to more than 4,000 members and attendees. Make sure your company has a lasting presence during and after the show!
HOLIDAY SHOWCASE PROGRAM GUIDE
DIGITAL OPTIONS ALSO AVAILABLE!
Premium Positions
Cover 4 $4,875
Covers 2 & 3 $4,375
OTOC $3,750
Exclusive Positions
Inside Front Cover Fold Out $9,750
Print Bellyband* $7,960
4-Color Rates
Full Page $3,400
Two-Thirds Page $3,150
Half Page $2,850
Two-Page Spread $6,300
Half-Page Spread $5,250
2018 Holiday Showcase Program Guide Space Deadline: 9/11/2018 Materials Deadline: 9/25/2018
DIGITAL EDITION RATES:LEADERBOARD AD – 728 X 90
$1,650 per issue
Located above the publication, just below the top menu.
File types accepted: .jpg, .gif, animated .gif
BELLYBAND – 500 X 175
$1,275 per issue
Located on top of magazine cover.
File types accepted: .jpg, .gif
BUTTON DRAWER AD – 180 X 150
$900 per issue
Located on the left-hand menu bar.
File types accepted: .jpg, .gif, animated .gif
SAMPLE BELLYBAND
MEDIA KIT
associationforum.org
ASSOCIATIONFORUM.ORGOnline Exposure Stay in front of Association Forum’s online community by featuring your ad on www.associationforum.org. Our website averages more than 180,000 page views and 57,000 unique visitors per month!
MECHANICAL SPECS
PREMIUM PANEL: • Supported file types: JPEG or GIF (static ONLY)
• Color: 256 color max
• Size: 980x480 pixels
• 200k maximum
LEADERBOARD:• Supported file types: JPEG or GIF (animation allowed)
• Color: 256 color max
• Size: 728x90 pixels
VIDEO ADVERTISING:• Supported file type: MP4
• Size: 300 x 250
LEADERBOARD (728 X 90)4 total leaderboard positions are available.
Leaderboards 1 and 2:
3 Months – $1,000
6 Months – $900
12 Months – $800
Leaderboards 3 and 4:
3 Months – $900
6 Months – $825
12 Months – $750
5TH PANEL:
3 Months – $1,025
6 Months – $975
12 Months – $862
3RD PANEL:
3 Months –$1,125
6 Months – $1,075
12 Months – $962
1ST PANEL:
3 Months – $1,350
6 Months – $1,150
12 Months – $1,020
NEW EXCLUSIVE VIDEO ADVERTISINGRATES - 30 second video: $4,000 60 second video: $8,000
1 min 30 sec video: $12,000
WEB BANNER RATES(All prices per month)
PREMIUM PANEL (980 X 480)Premium Panel ensures a highly visible placement on either the 1st, 2nd or 3rd panel of the home page banner.
MEDIA KIT
associationforum.org
ASSOCIATIONFORUM.ORG VIDEO ADVERTISINGGet in front of members by placing your company’s video on the homepage of associationforum.org. Reach nearly 4,000 members who represent more than 44,000 association professionals with this exclusive position.
VIDEO ADVERTISING RATES 30 SECOND VIDEO – 1 MONTH
$4,000
60 SECOND VIDEO – 1 MONTH
$8,000
1 MIN 30 SECOND VIDEO – 1 MONTH
$12,000
MECHANICAL SPECS
VIDEO ADVERTISING:• Supported file type: MP4
• Size: 300 x 250
MEDIA KIT
associationforum.org
CEOnly NEWSLETTER The CEOnly eNewsletter is distributed on the first or second Wednesday of every other month.
RATES:(All prices per issue)
LEADERBOARD (600 X 150)
1 issue – $2,500
4 issues – $2,250
ADVERTISER CONTENT FEATURE 1Includes 70 words, 1 image (125 x 125)
1 issue – $1,500
4 issues – $1,350
ADVERTISER CONTENT FEATURE 2Includes 70 words, 1 image (125 x 125)
1 issue – $1,500
4 issues – $1,350
BOTTOM LARGE RECTANGLE (275 X 350)
1 issue – $2,000
4 issues – $1,800
BOTTOM LEADERBOARD (600 X 150)
1 issue – $1,600
4 issues – $1,400
MECHANICAL SPECS• Supported file types: JPEG or GIF (static only)
• Color: 256 color max
• Leaderboard Size: 600x150 pixels
• Bottom Large Rectangle Size: 275x350 pixels
• Advertiser Content Feature: 125x125 pixels and 70 words
CEOnly Newsletter Schedule: November - TBD - Ad closes 11/1/17 February 2018 - TBD - Ad closes 2/7/18May 2018 - TBD - Ad closes 5/3/18August 2018 - TBD - Ad closes 8/2/18
MEDIA KIT
associationforum.org
THIS WEEK eNEWSLETTERStart the week off right by aligning your message with the must-read Monday update that’s delivered to more than 4,000 Association Forum members. This Week is also available and archived online for all Chicagoland association executives!
MECHANICAL SPECS• Supported file types: JPEG or GIF (static only)
• Color: 256 color max
• Premium Option Size: 650x200 pixels
• Banner Option Size: 650x100 pixels
• Partner Ad Size: 200x200 pixels
PREMIUM OPTION—EXCLUSIVE (650 X 200)
1 Month – $2,500 – $625 per week (1-12 weeks)
3 Months – $6,344 – $550 per week (13-23 weeks)
6 Months – $11,050 – $488 per week (24-47 weeks)
12 Months – $18,876 – $363 per week (48-52 weeks)
Premium option includes 650x200 pixel banner ad with hyperlink.
BANNER OPTION (650 X 100)
1 Month – $1,500 – $450 per week (1-12 weeks)
3 Months – $4,400 – $375 per week (13-23 weeks)
6 Months – $6,838 – $315 per week (24-47 weeks)
12 Months – $11,700 – $225 per week (48-52 weeks)
Includes 650x100 pixel banner ad with hyperlink.
PARTNER ADS (200 X 200)
1 Month – $1,000 – $250 per week (1-12 weeks)
3 Months – $2,600 – $225 per week (13-23 weeks)
6 Months – $4,550 – $200 per week (24-47 weeks)
12 Months – $7,800 – $150 per week (48-52 weeks)
Includes 200x200 pixel square ad with hyperlink.
MEDIA KIT
associationforum.org
EDUCATION ALERT eNEWSLETTERReach key Association Forum Members through the Education Alert enewsletter!
Every Thursday, more than 4,000 of Association Forum members receive the Education Alert email that informs them of the upcoming education and events taking place at Association Forum.
MECHANICAL SPECS• Supported file types: JPEG or GIF (static only)
• Color: 256 color max
• Premium Option Size: 650x200 pixels
• Banner Option Size: 650x100 pixels
TOP BANNER—EXCLUSIVE (650 X 200)
1 Months – $ 900 - $225 per week (1-12 weeks)
3 Months – $ 2,250 - $188 per week (13-23 weeks)
6 Months – $ 4,125 - $172 per week (24-47 weeks)
12 Months – $ 7,500 - $144 per week (48-52 weeks)
LEADERBOARDS—2 AVAILABLE (650 X 100)
1 Month – $750 - $188 per week (1-12 weeks)
3 Months – $ 1,800 - $150 per week (13-23 weeks)
6 Months – $ 3,300 - $138 per week (24-47 weeks)
12 Months – $ 6,000 - $115 per week (48-52 weeks)
MEDIA KIT
associationforum.org
CAREERS AT ASSOCIATIONFORUM.ORGOnline Exposure
Stay in front of Association Forum’s online community by featuring your ad on the careers section of associationforum.org. Powered by Boxwood Career Solutions, our Careers section is a valuable member resource that allows visitors to easily find jobs, calculate salary, upload their resume, find diversity initiatives and more.
BANNER RATES(All prices per month)
HORIZONTAL BANNER (468 X 60):
Horizontal Banner will feature 3 rotating advertisers.
3 Months – $360
6 Months – $340
12 Months – $320
2 STANDARD TILES (125 X 125):
The top and bottom tile ads will have 3 advertisers rotating in each position.
3 Months – $225
6 Months – $213
12 Months – $200
MECHANICAL SPECS
HORIZONTAL BANNER:
• Supported file types: JPEG or GIF (static ONLY)
• Color: 256 color max
• Size: 468 x 60 pixels
• 200k maximum
STANDARD BANNER TILE:
• Supported file types: JPEG or GIF (animation allowed)
• Color: 256 color max
• Size: 125x125 pixels, 50k maximum
MONTHLY WEB STATISTICS*Average pageviews: 85,013
Average Sessions: 17,091
*Stats from 8/16 - 8/17
MEDIA KIT
associationforum.org
Association Forum Mobile Apps Advertise on any of the Mobile Apps for our signature events for additional exposure to our members. Advertising is only available for Signature Events (Forum Forward, SmartTech and Holiday Showcase).
HOME SCREEN BANNER RATESSIGNATURE EVENT BANNER (960 X 450)
$750 per event
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