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Where Influence Meets Affluence™

Turning Your Inventory Into a Valuable Commodity

Bill Rowley | VP Business Development

Where Influence Meets Affluence™

DISPLAY

DISPLAY

DISPLAY

DISPLAY

Digital Media Inventory is Like Air…

(almost) Free & Abundant

Where Influence Meets Affluence™

Water Used to Be Like Air…

Free & Abundant

Where Influence Meets Affluence™

From free tap…

To costly

bottled

Now We Pay For Water

Where Influence Meets Affluence™

Follow the Same Strategy with Your Digital Inventory

From cheap standard banners…To Valuable Rich Media Inventory

Where Influence Meets Affluence™

Make Ad Inventory Like Bottled Water: Remove the Impurities

• Fewer ads per page• More ads above the fold • Less clutter

Where Influence Meets Affluence™

Make Inventory Like Bottled Water: More Engaging Packaging

Where Influence Meets Affluence™

Make Inventory Like Bottled Water: Add Enhancements

Where Influence Meets Affluence™

Make Inventory Like Bottled Water: Influential

Where Influence Meets Affluence™

Make Inventory Like Bottled Water: Customization & Targeting

CONTEXTUAL

BEHAVIORAL

DEMOGRAPHICS

PSYCHOGRAPHIC

OPERATIONS:

LOWER COSTS,

INCREASE PRODUCTIVI

TY

Dat

a H

arve

stin

g A

rchi

tect

ure

DATA SOURCES:Unique, Yet Broad

DATABASES:Big Data

Technologies

TARGETING & ANALYTICS:

Unique Audience

Attributes, At Scale

SOLUTIONS:Ecosystem

Wide Deployment

AUDIENCE TARGETING:

FIND THE RIGHT

AUDIENCE, FOR EACH CAMPAIGN

OPTIMIZATION &

INSIGHTS:MAXIMIZE

PERFORMANCE

THROUGHOUT CAMPAIGN LIFECYCLEENGAGING

RICH MEDIA:SCALED

SOLUTIONS ACROSS

1000 PUBLISHERSPLATFORMS

SOCIAL, MOBILE, VIDEO

SOCIAL

1ST PARTY

3RD PARTY

CUSTOM SEGMENT

S

100M Individual profiles

50+ Data Elements per

profile

200M+ Events on a daily

basis

Where Influence Meets Affluence™

Make Inventory Like Bottled Water: Original Content Still Matters

Water has it’s content parallel – the thing no one else has :

• Tasmanian Rain – Tasmania• Lauquen Artesian – The Andes• 10 Thousand BC – Canada• Veen – Finland• Filico – Osaka, Japan • Fiji - Fiji• Berg – Icebergs • Finé - Japan

Where Influence Meets Affluence™

$0.99 $14.00

$25$2

Where Influence Meets Affluence™

Thank You

Bill Rowley

SVP, Business Development & Publishing

Bill.rowley@martini-corp.com

www.martinimediainc.com

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Find me during the event for the Martini Media Playbook