drblank_db new workplace - philosophy & rollout_odp fwc_01_2012
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Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 0
Deutsche BankCorporate Real Estate & Services
ODP Financial Workplace Conference
Dr. Rainer Blank, 11-12 January 2012
db New Workplace,Philosophy and Rollout
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 11
Deutsche Bank‘s answer to support how we work and the work we do
The world is changing
because of many global
forces.
The way wework is
affected by the way the world is changing.
Our workplaceis changing to support how we work and the work we
do.
db New Workplace – Philosophy and Roll-Out
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 22
More efficiency, flexibility, and better end-user experience were the main requirements
− Speed of change (market / technology)a increasing misalignment in the timeframe between business needs and traditional real estate delivery
− Cost and efficient use of resources− Flexibility in real estate and workplace
no longer a nice to have, but a risk with business impactsif not fully embedded
− Work-life integration− Greater use of mobile devices
Note - Based on findings of LAN Party research 2008
Where it all started… a research
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 33
On average 50% of desks are not occupied during the day
70%
24%
42% 52% 50% 51%53% 53%
68%
54%
21% 29%24%20% 15%
22%
28%
30%
35% 33%29% 20%23% 25%16%
Frankfurt London Hong Kong
Singapore Shanghai Tokyo Mumbai Manila DKS
Manila DB
Empty
Temp unoccupied
Not obtainable
Pausing
Collaborative work
Individual work
53% avg. occupied
21% avg. temp unocc
26% avg. empty
Developing Markets Support Centres
NOTE: To date CRES has collected over 1.2M utilisation figures globally and is able to benchmark by city (key hubs only) or by BU. This is an ongoing effort of CRES to develop a strategic platform to allow better decision making and strategies for portfolio planning.
Perc
enta
ge o
f tim
e
More process driven activities
More knowledge based tasks with greater demand for collaboration Shifting demands
Mature Markets
Utilization of our portfolio (2007/2008)
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 44
Off-shoring, outsourcing and increased use of virtual collaboration are main drivers
Implications - Shifting Workstyles in DB
MobileResident Super Mobile
Anchors
Specialist
Knowledge Worker
Manager
Nomads
Remote worker
• Knowledge workers but require specialist machines hence bounded to a desk
• Process based roles with simple line of collaboration with local teams, eg PA, Accounts payable etc
• Stays in the same building most of the time, but are highly mobile around the office
• eg, most project based people
• Similar to “knowledge workers” but with greater need for confidentiality and formal meetings
• Highly autonomous, require frequent collaboration with multiple parties anywhere, any time
• Incl. but not limited to people with regional responsibilities
• In front of a PC mostly but majority of the collaboration can be done virtually rather than face-to-face
• Including people who are on the WfH program
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 55
Workplace strategy is not a cost-cutting exercise
Peopleattract, train and retain top talent
Brand - create space that says who we are and what we believe
Objectives of db New Workplace
Valuereduce real estate and operating costs
Processfoster innovation and improve productivity
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 66
dbNW consists of a combination of three interlocking components
Elements of db New Workplace (dbNW)
TechnologyPeople Workplace
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 77
Reservations and fears about open space and working non-territorial
Hierarchy and privacy issues
Difficulties in managing employee expectations
Lack of knowledge on how to use the new
work settings
− Main determinants are motivation, orientation and congruence
− Build up trust throughtransparency about benefits and challenges
− Spread optimism through management & change agents
− Maintain motivation by working with images and emotions
Why do we need change management?
Active
Passive
Emot
iona
l re
actio
n
Time
Immobility
Repression
AngerDiscussion
Passive acceptence
Evaluation
New challenges
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 88
db New WorkplaceTransforming the way we work
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 99
EMEA80% of global implementation c.12,900 wp , approx. 50% of which are mobile working.
APAC•Implementation limited due to absence of IT •Alignment trip in 2011 highly desirable
AM•Mostly light touch implementation only due to limitation on budget and IT•Alignment trips to NY needed urgently
Project Fusion
ErasmusGBS UK Working from Home
StRiDe
Cary Athena
Project Lion
TZE dbNW RefurbishmentIES Rollout 6/8B
Zurich Strategy Milan Strategy Finance
Transformation
Dragon
265 1.968
10.246
17,645
-
2.000
4.000
6.000
8.000
10.000
12.000
14.000
16.000
18.000
1 2 3 4
Accu
mul
ativ
e pe
netra
tion
sinc
e 20
08
Approx. 50% of the targeted 35k population
2008 2009 2010 2011
[wp]
Status of dbNW Rollout
By end of 2011 the accumulative total will exceed 17.000 WP with 37 projects in 10 countries
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 1010
With dbNW roll-out more than EUR 14M cost avoidance has been achieved Flexibility− Absorption of 1.700 HC without incremental space− Churn and restack can be arranged within hours
instead of weeks Efficiency− Typically 10-15% reduction in occupancy costs− 4.3 mn kWh Reduction in Energy consumption to
light up 1.000 UK households− 70+ % reduction in future move/churn costEnd User Experience− Post occupancy evaluation proofs higher satisfaction
level of staff in every project
Proven Benefits
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 1111
Project Blue Taunusanlage – Case Study
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 1212
Workspace Design - Generic layout and Neighbourhood
Project Blue Taunusanlage – Case Study
12
Add-on Offices
Business Lounge
Meeting Rooms
Common Area(Storage, Touch
Down)
Common Area(Workstations, Library, etc.)
Open Space
OpenSpace
Service Area
OpenSpace
Service Area
Common Area(Workstations, Library, etc.)
Meeting Rooms
OpenSpace
Add-on Offices
Think Tanks
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 1313
Technology – New End User Devices and Tools
Project Blue Taunusanlage – Case Study
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 1414
db New WorkplaceTransforming the way we work
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 1515
Regular Floor – Open Space, Taunusanlage
Case study
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 1616
Regular Floor – Open Space, Taunusanlage
Case study
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 1717
Regular Floor – Think Tank, Taunusanlage
Case study
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 1818
Regular Floor – Business Lounge, Taunusanlage
Case study
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 1919
db New WorkplaceTransforming the way we work
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 2020
HQ Amsterdam, Office Floor
Case study
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 2121
HQ Amsterdam, Think Tank
Case study
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 2222
HQ Amsterdam, Lounge Area
Case study
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 2323
Thank you for you kind attention
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 2424
Appendix
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 2525
dbNW consists of a combination of three interlocking components− Workspace Design – generic layout with neighbourhood and multi space
approach Lounges/Think Tanks/Meeting Rooms, plus furniture which complies with the Global Furniture Guideline
− Technology – having both IP Telephony and virtual computing solution− Workstyles / People – there is some level of non-territorial working on Day 1
Elements of db New Workplace (dbNW)
Providing convenient access to a broader range of spaces for formal and informal collaboration, based on: −Global Office Design Guidelines−Global Furniture Guidelines−Neighbourhood Planning
Upgrading end user IT to enable flexibility and improve quality of collaboration with remote teams: −Mobile IP Telephony−Thin client / DoD / Laptops−Virtual collaboration tools (OCS etc)−Remote Working,−Eco-efficient IT
Understanding how people needs to work in an ideal scenario, and balance the requirements against Workspace design and End User IT: −Workstyles analysis−Transition management
Workspace
TechnologyWorkstyle
Corporate Real Estate & ServicesDeutsche Bank db New Workplace, Philosophy and Rollout
Dr. Rainer Blank, 11-12 January 2012 2626
Glasgow
Kiev
Moscow
St. Petersburg
Munich
Prague
Stockholm
Luxembourg
HamburgBerlin
Frankfurt
Düsseldorf
Amsterdam
Istanbul
Helsinki
Bucharest
StuttgartParis
Cologne
Kazakhstan
Almaty
Athens
Zagreb
Zurich Vienna
Sofia
Geneva St. MoritzSalzburg
BelgradLugano
Malta
26
Key DB location
CEE / Office Country
*2) Rough assumption
Global CEE total GER CEE ex GER
Locations 3,083 *1) 144 89 55Countries 72 18 - -Cities - 69 47 22Rental area, k sqm 1,300 734 658 76Workplaces *2) - 27,380 22,000 5,380Total rent, mEURp.a. - 378 175 202Total occupancy costs, mEUR p.a. 1,121 573 231 343Lease agreements 4,422 *1) ca. 400 230 *3) ca. 170
*3) w/o car parking contracts and car parking sublease contracts
*1) including retail network
About Deutsche Bank
Overview Office Real Estate Portfolio CEE
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