driving relevant the ask scale - oracle€¦ · thus, wwe was able to capture new potential...
Post on 01-Aug-2020
1 Views
Preview:
TRANSCRIPT
DRIVINGRELEVANTSCALE
TheAskTheWorldWrestlingEntertainment(WWE)werelookingtoexpandtheirglobalappealandconnectwithnewaudiencesviasimilarinterestsandpassions.
.TheSolveThroughdynamicsegmentoptimization,OracleContextualIntelligencewasabletodeterminethekeywordsandstoriestrendingamongstWWEfans.Thisresultedinreal-time,actionableinsightsthatprovidedauniqueunderstandingofcorrelatedtopicsandcontentthatresonatedwithfans.
Thus,WWEwasabletocapturenewpotentialaudiences,increasereachandcostefficiency,whileengagingintherightconversationattherighttime,withthemostrelevantaudiences.
TheTakeaway
TheWWEwasabletoyielda23%CTRincreaseanda351%increaseinconversionratevs.non-[Grapeshot]campaignsrunningduringthesametimeperiod.
Originalterms:WrestlingTerms,EventTerms,Personalities,RelatedSportsEvolvedInterests:CountryMusic,ClassicRock,MusicPersonalities,NRA
Increased CTR
In conversion rate
top related