driving value from facebook promoted content
Post on 29-Jul-2015
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Assumptions You have a Facebook Account
You have a Facebook Page
You are currently posting on a regular basis
You understand everyone does not see your post
You would like to grow your business by using
Facebook content
You have money to promote Facebook content
Agenda
Build Your Post
Choose Method of Promotion
Option 1 – Current Likes
Option II – Target Audience
Edit/Create an Audience
Budget
Duration
Payments
Boost
Current Audience
People who like your page
People ... and their friends
New, Target Audience
Default Audience
Option 1 – Current Likes
People who like your page
People who like your page and their friends
This works when you have a large number
of likes that represent your target market.
Option II – Target Audience
“Default Audience”
Attract new likes
Promote to pages based on key words and
common interest.
Edit/Create an Audience
Name Audience
Add Locations
Check Ages
Check Gender
Add “Interest” or
“Key Words”
Save
Payments
You will need to add a credit card or PayPal
Account.
You will be charged at the end of the month
You will receive email updates
Boost
Once you click “Boost” your
campaign begins
You can follow the results on
your page
Click on the “downward” arrow
Click on “Manage Ads”
Download this presentation at:
www.linkedin.com/in/jratkins85
J.R. Atkins, MBA
www.SomethingDifferentCompanies.com
jratkins@SomethingDifferentCompanies.com
http://www.FaceBook.com/jratkinsSpeaker
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