driving your brand objectives paul richards racing
Post on 24-Dec-2015
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Driving Your Brand Objectives
Paul RichardsPaul RichardsRacingRacing
Passionate and sponsor loyal fan base of 18.5 million avid NHRA fans in US
Ability to create deeply engaging marketing platforms that generate brand awareness and integrate sponsors into the NHRA race experience through ownership of key assets
Strategically targets a young male audience but also has strong female appeal
Diverse and desirable fan base that provides sponsors the ability to reach a broad spectrum of demographics
Value proposition at the team/league level is second to none. Sponsorships are available at a more palatable price point for a sizable impact
Emotional branding with one of the most relatable and uniquely American connection points with consumers: speed, power and the American car culture
◦ additional NHRA league information and demographics in appendix
Connection Points
YourBrand
Partner with Paul Richards Racing Funny Car team
Promotional & Marketing Rights to our Drivers, Team, Cars & Facility
Primary Partner Branding on vehicle as well as on all team equipment, crew uniforms & driver fire suits
Business to Business support to leverage our key business relationships
Comprehensive Turn Key PR and Social Media campaign to support partnership & marketing objectives
Funny Car is a type of drag racing vehicle and a specific racing class in organized drag racing.
Similar to their Top Fuel counterparts but with a shorter wheelbase and the engine is in front of the driver
Carbon-fiber body that loosely resembles a production-based automobile Cover the drag strip in 4 seconds and can exceed 315 mph The first funny cars were built in the mid-1960s
What is Funny Car?
DRIVER: Paul Richards Racing
Age: 35 Birthday: June 13, 1978 Wife: Serena Children: Leah (born September 24, 2013) Hobbies: Drag racing, fishing, golf Home town: Wellington, FL College: Florida Atlantic University Licensed in nitro Funny Car: January 20, 2013 First race: Epping, NH - June, 2013
◦ Qualified for the field in his first attempt with a time of 4.455 seconds at 267.32 mph
◦ Raced 16 time World Champion Funny Car icon John Force in the first round
Full car body wrapped with Your Brand and color scheme◦ Brand Reinforcement◦ New Product Launch/Introduction◦ Direct Marketing Channel
Call to action Hospitality booth
◦ Customize brand messaging for each race Full trailer wrapped with Your Brand and color scheme
◦ Car is transported by trailer all around North America to each race◦ View 2014 race schedule Here◦ Dimension of trailer: 53’◦ Compare to billboard advertising
More impressions Mobile
Professional NHRA Funny Car & Trailer
Public Relations◦ Custom Tailored Program to Meet Your PR Objectives◦ Weekly Press Releases◦ Brand Relevant Stories & Industry Specific Coverage◦ Targeted Media◦ Internal Messaging to Employees
Social Media◦ Daily Updates on Twitter by Team & Drivers◦ Daily News Posts and Photo Uploads on Facebook by Team & Drivers◦ Emails to Employees from Drivers with Tune In Messages & Updates
Thorough and Consistent Brand Exposure
Households average 791k per weekend broadcast with over 1mm viewers per Nielson Media Research 2012 -2013 & ESPN 2013
Races broadcast same day with replay aired at night
2013 NHRA Finals average Rating = .48◦ Male 25-54: Avg. 621k viewers
2013 NHRA Qualifying Average Rating = .33◦ Male 25-54: Avg. 415,381 viewers
2014 Schedule
ESPN2 Coverage
Full Season Varies by Varies by packagepackage◦ Includes 24 National Race Events
Primary Sponsorship Varies by Varies by packagepackage◦ As few as 1 race event◦ Includes all benefits and brand marketing
opportunities as the Full Season Sponsorship Package
Associate Sponsorship Varies by Varies by packagepackage◦ As few as 1 race event◦ Includes all benefits and brand marketing
opportunities as the Full Season Sponsorship Package
We Welcome The Opportunity To Work Together
Dave RichardsCo-Owner & Driver
Dave@PaulRichardsRacing.com561.662.6678
Paul RichardsCo-Owner
Paul@PaulRichardsRacing.com561.662.6320
Paul Richards Racing13557 Barberry DriveWellington, FL 33414
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