droidcon 2011 - branding headache? here's your painkiller

Branding Headache?Here’s your painkiller.

Joana Costa | October 2011

Branding headache? | Here’s your painkiller

• Separate branding from development

• Avoid hassling developers with design issues

• Quickly build for multi-branded applications

• Re-use common branding assets

• Automate branding process

Painkiller Summary

Branding headache? | Overview

Leading developer of mobile ticketing.

End of ticket queues by allowing passengers to quickly, securely buy and display train tickets on almost any mobile phone.

Masabi Overview

Branding headache? | Overview

Masabi

Overview

demo

Branding headache? | Overview

Many platforms, many brands

Other Phones

Branding headache? | Here’s your painkiller

Developing for multi-branded mobile applications

Branding headache? | Here’s your painkiller

Branding headache?

Branding headache? | Here’s your painkiller

Resource project

Android specific resources

SVN commit

Update to head

Build.xmlCopies all resources from branded resources to the android res folder

Android run with branded res

strings

images

Android project

properties

Branding headache? | Here’s your painkiller

Layout folder – card_details_activity.xml

styles.xml

Not b

randed

bra

nded

Make your life easy

Separate content from style

Standardize and automate

Focus on development by enabling other people to do the “boring stuff”!

56 Ayres St, London, SE1 1EU+44 (0)20 7089 8860

www.masabi.com

Any Questions? (...and yes, we are recruiting! If you are

shy, just send your CV to joana@masabi.com)